Walkaroo, a vogue footwear brand from the stable of VKC group, went live with a social campaign #WalkForGood that promises to provide a pair of shoes to the frontline heroes helping out the society during the COVID-19 pandemic, for every 2,500 daily steps one takes. The combined objective of the campaign was to give back to those risking their lives on the frontline and promote fitness-at-home during the lockdown. The initiative was launched with an interesting video ‘Kadam’, shot amidst the lockdown by the Mumbai-based production house called Griffin Pictures.
#WalkForGood called for fitness enthusiasts to upload their step-count via any tracker app by tagging the brand’s social handles. Influencer marketing and ORM were the two most impactive pillars of the campaign that drove in umpteen number of entries. The campaign was escalated by the celebrity influencer & actor Shraddha Das and fitness influencers Ragini Chandran and Bharat Raj. The social media posts maneuvered the users to take on tasks like squats, jumping jacks, treasure Hunt, Bollywood dance routine, Yoga, and skipping.
Walkaroo as a footwear brand was launched in 2013 to embrace the joy of walking. A high-quality footwear brand that caters to the youth by offering them an attractive range of footwear. Walkaroo, a VKC group company brand offers footwear such as sports shoes, lifestyle shoes, sandals, loafers, and flip-flops to men, women, and children. Designed for a better grip, their shoes are lightweight and enhance breathability. Based in Coimbatore, Walkaroo has established four exclusive outlets, three in Kerala and one in Bangalore. They have successfully combined physical retail and the e-commerce platform to transform their vision of creating a footwear empire. Responses and acceptance by consumers make them one of the leading footwear brands in the country.