Marketing is not a new concept, but it is becoming increasingly popular thanks to the boom of digital marketing. Growth hacking is simply a set of methods of digitally increasing the number of leads, and it has been one of the biggest trends in online marketing and social media for quite some time now.
In order to reach out to a massive audience, entrepreneurs need to adopt different growth hacking techniques. Although some of these techniques have only been around for a few years, nonetheless, they prove to play a vital role in the growth of modern-day businesses.
Many entrepreneurs have made them an integral part of scaling their business because they saw fruitful results, and it’s about time you do so too.
Marketing and Growth Hacking
What Is Growth Hacking? Growth hacking is not a magic wand that enables you to grow your business overnight. The fact that growth hacking seems easier to you does not mean that it is a shortcut to success.
Growth hacking is an effective strategy that is designed to aid businesses in their quest to acquire more customers and eventually become more profitable. For example, Hootsuite, the cloud-based social media management tool, leveraged growth hacking strategies to acquire 5 million active users in 2015.
With a world-class team of engineers, developers and marketers, they utilized Growth Hacker method to convert 5,000 businesses into a successful growth platform for their customers.
Growth hacking has differentiating values with respect to organic marketing. In organic marketing, you only have to create and showcase great content for your customer to come and discover your brand. Organic marketing gives people an insight into what you have and builds a potential customer-viewing relationship.
Growth hacking on the other hand, isn’t as focused on good content. With growth hacking, you promote your own company’s content and invite people to come and discover you on their own. This involves what I call a mix of content marketing, display advertising, pop-ups and other viral techniques that helps you in generating traffic and leads.
Birth of Growth Hacking
The rise of modern-day companies such as Facebook, Twitter and Instagram can be mainly attributed to the advent of growth hacking. In essence, growth hacking is an approach to marketing and growth that focuses on generating traffic, while simultaneously increasing brand awareness. In addition to this, it helps companies to connect with their targeted customers. In 2017, growth hacking accounted for a revenue of $3.2 billion, with 40 percent of that coming from the United States. Furthermore, there was a 137 percent increase in growth hacking businesses between 2013 and 2016.
Growth Hacks in Action
In this article, we have compiled some of the best growth hacking tips for your business. These include ways in which you can adopt different growth hacking techniques to boost your business.
Use Social Media Influencers Social media influencers are popular brands in their own right who enjoy massive following on social media. Thus, their opinion about your business will give a major boost to your business’s growth. The tactic of using social media influencers has been taken a step further by marketers as they’ve adopted a strategy of reaching out to the influencers and offering them something valuable for their followers. This in turn will compel the influencer to endorse your product or service. This becomes a win-win situation for both the influencer and the marketer.
How to use these hacks for your business
Here are some of the best hacks to help you grow your startup.
Give an interest-based pitch to potential customers As a business, you need to give a deep-rooted and personal approach to your prospect. This is because at the end of the day, you’re talking about your business and the solution that you provide to your clientele. The importance of a great pitch cannot be overstated.
The conversation needs to be focused on how your products and services solve the individual’s problems. Remember, you need to take your customers as friends, so it’s important to take them through their pain points and work on solving them.
Invest in Content Marketing Your lead generation system is like a database of names and emails. That is, it contains the unique selling point of your product.
Simple and Visual Content
There is a variety of content that can go a long way to promote a business.
Content related to your products, service, or events, information about how the business runs, customer testimonials, a description of the company and its services, and others are some of the examples of content. The business owner may be reluctant to write these types of posts, but these types of posts are highly targeted by your customers and therefore, effective in gaining leads.
Content In Form Of Blogs
Blogging about topics related to your product or service is a proven way of building and maintaining your customer base. Create a blog for your business and use it to educate your customers about the products and services you offer. This way, you are sure to reach out to a larger audience.
In case you are convinced that these are the strategies that lead to long-term growth and profit, do not waste time but adopt them. Getting started today may not guarantee you you a multi-million dollar fortune tomorrow but it certainly will help you keep an eye on the future. It’s never too late to improve on your business; you just need to be more creative and ambitious.