Top Facebook Stats Every Marketer Must Know in 2018

facebook stats

Facebook is world’s favorite social media platform. Having around 2.07 billion daily active users more than one-third of world’s population has a Facebook account. Thanks to its popularity Facebook has also one of the best options for businesses to hit social media market.

facebook stats

But planning a social media strategy is not that easy it requires a solid understanding of what each social network has to offer in terms of user base, demographics, business results, and more. That’s why we have collected this huge list of Facebook statistics to help you prepare your strategies to reach your audience on Facebook. So let’s get started.

#1 Facebook User Statistics

  • Facebook has more than 2 Billion monthly active users worldwide.
  • Out of 2 Billion, 1.15 Billion are mobile daily active users.
  • 1.37 Billion people open Facebook at least once a day.
  • Facebook has 500,000 new joiners every day, 6 new profiles every second.
  • 38.6% of internet users have Facebook Account.
  • Around 30% of Facebook users are from Age group 25 to 34 which is the most common age demographic.

#2 Facebook Marketing Stats

  • Facebook Pages posts average 2.6% organic reach.
  • More than 5 Million businesses use Facebook ads to reach their target audiences.
  • Facebook is social media marketer’s favorite around 94% uses Facebook Ads.
  • Facebook is equally effective for both B2C and B2B companies.
  • 44% of consumers admit their shopping is influenced by Facebook.
  • Successful brands post an average of 8 times per day on Facebook.
  • Content generated by user page has 7 times more reach than business page content.
  • Thursdays and Fridays between 1 p.m. and 3 p.m. are considered to be the best times to post on Facebook.
  • Sunday and Monday are the cheapest days to place ads

#3 Facebook Advertising Stats

  • The average CTR is 0.90 percent in Facebook ads across all industries.
  • 75 to 90 percent of Facebook ads have images on them.
  • Facebook ad revenue was $9.16 billion in the second quarter of 2017.
  • Facebook has a 47 percent year-over-year increase in ad revenue.
  • 26% of Facebook users who clicked on ads reported making a purchase.
  • Your ad link description should be 4 to 15 words as it is most effective length for an ad title on Facebook.

#4 Facebook User Behaviour Stats

  • There are an estimated 81 million fake Facebook profiles.
  • More than 200 million people are using Facebook lite. The app for the slow connection.
  • On an average people spends at least 20 minutes on Facebook.
  • Facebook has 100 million hours of daily video watch time. It is increasing day by day.
  • Users generate 4 million likes every minute.
  • Till now around 250 Billion photos have been posted on Facebook.

#5 Facebook Video Stats

  • The number of videos posted on Facebook has been increased 3.6 times than last year.
  • Majority of the videos on Facebook are watched with without sound.
  • People are more interested in Live videos than non-live videos.
  • Video content has 135 percent more reach than photo content.
  • Facebook has 100 million hours of daily video watch time.
  • Adding captions to videos increases the watch time by 12%, on average

#6 Facebook Demographics

  • 83 percent women and 75 percent men use Facebook.
  • 83 percent of Facebook users worldwide are under the age of 45.
  • 39 percent of Facebook users are married.

#7 Facebook Financial Stats

  • Facebook’s net income in third quarter of 2017 was 4.7 billion dollars.
  • Facebook IPO raised the third largest amount in the U.S. history 16 billion dollars.
  • Facebook is the fourth biggest brand in the world with a value of 73.5 billion dollars.
  • Facebook has 23,165 employees.
  • Mark Zuckerberg is only taking one dollar salary annually from Facebook.

#8 Facebook Mobile Stats

  • 19% of time spent on mobile devices occurs on Facebook.
  • 47% of Facebook users exclusively access the platform through mobile.
  • People’s attention span decreases when they use mobile than desktop.

#9 Facebook Messenger Stats

  • There are 2 billion Facebook Messenger users
  • Average of 17 million photos have been sent through Facebook Messenger every month
  • There are 30,000 chatbots on Facebook Messenger.
  • 60 million businesses are on Facebook Messenger.

#10 Facebook Live Stats

  • Since its rollout, Facebook paid 2.2 dollars million to influencers using Facebook Live.
  • Users comment on Facebook Live videos at 10x the rate of regular videos.
  • Daily watch time for Facebook Live broadcasts has grown by more than 4X.
  • 1 in every 5 Facebook videos is a live broadcast.

#3 Facebook Connectivity Stats

  • 39% of users say they are connected to people they have never met in person.
  • Facebook is available in 101 languages, and over 300,000 users helped with translation.
  • 42% of Facebook customer service responses happen during the first 60 minutes.