Influencers are popular social media celebrities that use their subscriber base (or fans) to give reviews and recommendations, in a text, videos or other digital platforms. It has been found in studies that Influencers deliver up to 11 times the ROI of digital marketing in terms of actual revenue apart from generating long-term investment and later sales. A majority, 51% of marketers believe that they get high-quality customers through influencers.
The Internet has taken over the TV. People spend more time-consuming content published by their favourite influencers and less time on TV. This has created a new business model that enables a brand to use the power of influencers with specific audiences. These platforms of Influencers have the standards of a marketplace—the discovery, activation, management, scheduling, publishing.
The cost of hiring influencers at Instagram is a bit more than the cost of Twitter advertising and Facebook. Instagram offers impressive targeting capabilities and click-through rate making the cost to advertise on Instagram higher.
On better mediums for influencers such as Instagram, the value of Influencer marketing is more than $ 1 billion. The number of active monthly users on Instagram is 800 million. On YouTube, the number has crossed 1.47 billion in 2017. Considering these numbers, it doesn’t come up as a surprise that there is such a huge role of Influencers in online marketing. The first choice of platform for reaching customers through Influencers remains Instagram and Youtube. Instagram offers impressive target capacity and clicks through rates, therefore the cost to advertise on Instagram is higher than Twitter and Facebook.
Here’s is a list of top influencers platform to find the right influencer for campaign.
Top 10 Platforms to find Influencer
Upfluence is a self-influencer marketing platform, which allows you to set its own price at that level which can be easily affordable by small and medium-sized companies, however, companies like Microsoft and PayPal also use its services. Newly it has developed two products – Facade, a social media search engine, and Publish, an influencer relationship management system.upfluence have a large database over 500 million items can spread across social media where an individual can easily see the product and get influenced. Companies can search through the database to find influencers that match their specific requirement.
#2 AspireIQ (formerly Revfluence)
AspireIQ is for brands who are looking to build influencer relationships and content at a significant scale. Aspire IQ specialize in working with large consumer brands that are doing Instagram influencer marketing at scale. Their prominent customers include Calvin Klein, HelloFresh, GrubHub, GlossyBox and hundreds more.
Aspire IQ’s platform has 4 compartments:
1) a database with hundreds of thousands of influencers
2) CRM software for clients to coordinate with hundreds of influencers
3) Dashboard to track performance per influencer/content by parameters like sales, followers driven and engagement
4) Library where you can export assets and track results of pictures & video in other places like Facebook and Instagram ads.
Hypr is an influencer marketing platform developed for brands to discover influencers product based on their post on social media nowadays social media is one of the important sources of business where people can easily be influenced by the product and their design. Hypr has a database of 10 million influencers. The main strength of Hypr is power of search engine. Hypr influencer marketing platform have been using a large database for storing the post which have been posted in social media.hypr also determines the popularity and collecting data.
Exposely is an influencer marketing platform that connects brands with social media creators. Easily create campaigns to put your product, service or content in front of millions of people.
#5 Fame bit
FameBit is the first self-service influencer marketing platform including numbers of YouTube influencers. FameBit highlights the presence of 33,992 creators reaching 1.9 billion people across various social networks on its platform. Initially, they were focused on just Youtube but gradually have expanded their offering to Instagram and other social networks too. According to fame Bit, its services have been used by over 7,003 brands to do influencer marketing
The social media influencers register themselves on Fame Bit so that brands can interact with them to develop content for their campaigns.
Fame Bit requires signing up for creating a campaign by filling all details of promotion to search out influencers for your business. Once you submit the campaign, you’ll start receiving proposals from prospective creators.
At Fame Bit, sign up for creators is free with 10% service charge and for Brands listing is free with 10% service charge.
InNetwork is an opt-in influencer marketing platform. They are careful about who can join their site as an influencer. Nobody can just sign up, they have to go through a screening process first. They are not much worry about somebody’s who’s follower counts as they are by whether that following is loyal and engaged. They have a team of influencer analysts influence quality, credibility, authenticity, and engagement. Currently, InNetwork provides analytics for blogs and Twitter, however, they also have an account on Facebook, Instagram, YouTube, Pinterest, LinkedIn, Tumblr, Vine, Snapchat, and Flicker when calculating an influencer’s InNetwork score many people are there who have been influenced from InNetwork platform of influencer marketing.
#7 Insta brand
Insta brand themselves described as being a “Mobile First Company” and they place their main focus on mobile-specific networks like Instagram and Snapchat. Every time they have posting some advertisement in the home page and trying to influence the customer insta brand have 100,000 database influencer.
klear influencer is a new standard influence marketing created four years ago by three brothers – Guy, Eytan and Noam Avigdor. They wanted to create a smart way to access influencer. Now they are working with some biggest brand like Microsoft, Adidas, coca cola etc.
Onalytica is the earliest method for influencer marketing platform. It operates on a SaaS platform, charging a monthly subscription fee for use of its features: tools for managing influencer relationships, deep reporting and analytics, access to support, and access to a dedicated Customer Service Manager.
Traackr is the oldest method which is discovered in 2008. Traackr gives plenty of options for searching the influencer from the database the main focus of Traacker is to help medium to a large scale of companies. It develops the relationship management, and campaign management over the Facebook, Twitter, Instagram, YouTube, Pinterest, and Tumblr channels, along with blogs.
The top position in YouTube Influencer tool list is Scrunch. Srunch has one of the largest database of influencers with over 20 million profiles. Scrunch help businesses to find suitable and relevant influencers. It offers categories of influencers where you can select an influencer from the desired industry. You can also narrow down your search to micro, macro and power influencers.
Influicity is a subscription-based influencer marketing platform helping you to create and manage your own network of influencers. It claims more than 1 million social influencers which is the highest on a single platform.
The platform has influencers from YouTube and other social media to get engaged and partner with. Influicity offers the best influencer among 1.6 billion social profiles and marketers can make their selection on the basis of the target audience, location, and behavioural characters.
Influicity has a free basic plan where there will be one client account, one user, and up to 10 influencers can be added to your list.
Heepsy has a database of 2 million Instagram influencers. Heepsy monitors one network Instagram and is a favourite among marketers. They have advanced filters, including location and topic, and their pricing makes them ideal for smaller companies. The lowest plan costs nothing and includes bio search and access to 2 million followers, and starting from $9/month you can get location search as well.
Heepsy claims a database of 2 million Instagram influencers and it works only on Instagram. Heepsy is a fantastic software tool for quickly finding the perfect influencers for your Instagram marketing campaign. It is particularly good because you can try it out for free unlike a lot of other tools, Heepsy’s prices make them a suitable choice for small companies. Heepsy’s paid plans are super affordable (starts at just $29) making it the ideal option for individuals, small businesses & agencies.
The unique targeting features of Heepsy include:
Location– find influencers in just one city or country.
Keyword– look for influencers that have a specific word in their bio, for example: Vegan
Metric – Only show influencers with a minimum of 2000 followers and maximum of 10,000 followers
Contact information –show influencers who have included their contact email in their bio.
#14 Ninja Outreach
Ninja Outreach provides a searchable database of over 5 million influencers and 25 million websites. They have a chrome extension with content prospecting tool which helps find relevant bloggers who have written articles containing the keywords you are looking for. You can find the contact form or email address for the author which saves time. NinJaOutreach provides a filter based on 25 metrics by tags like bloggers, influencers, and companies.
Moju specializes in Instagram and claims to have a database of 1.6 million Instagram influencers which can be searched by a number of followers, engagement rate, gender, country and language. You can also see the gender, age and location break-down of followers, as well as a graph showing the growth of influencers over time.
BlogMint has more than 40,000 influencers on its platform including Twitteratis, YouTubers, Facebookers and bloggers. They also have their presence in Singapore and Indonesia.
It is Asia’s largest influencers platform. Blogmint has writers who write blogs for your brand. Mint is one of the oldest companies and has a huge network of bloggers
Connecting with an influencer on Blogmint is same as other self-serving platforms. Brands create and post campaigns over BlogMint. The interested influencer applies for the same and based upon competing proposals, brands hire them on the basis of the genre of BlogScore.
Pulp key is a good influencer platform for brand awareness and engagement. It is an automated platform to create your campaigns. At PulpKey, Campaigns start from Rs 50K and works with influencers having on average 100K followers.
At PulpKey you have to pay an initial fee of around 9K INR and you get connected to 5 influencers.