[Case Study] EduKart: Shop The Right Course By Carting It

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Bygone the days where you are not free to choose your interested subjects and the days where one used to follow the herd in choosing the same old courses. The 21st century transformed the lifestyle of people in many ways. The latest fashion is to support their quirky paths by positioning themselves in the desired orbit.

The technology has unimaginably developed by providing access to universal education, and the education ecosystem is now beyond classrooms.

To drive more power to the education and build strong base to the educational system, EduKart an online startup took an initiation to make every young brain set their career in their desired sphere.

Let’s know more interesting pieces about the leading Edu-Startup

About EduKart

EduKart is India’s most significant education online enrollment platform for online and distance degree, diploma and certificate courses. It gives access to students to apply online for courses like MBA, PGDM, MCA, M.Sc, Executive MBA, IT, MCom, BBA, BCA, BCom, and other relevant courses.

Students can also choose from different short certificate courses in areas like digital marketing, retail, IT, finance, telecom and more.

The online portal offers a real college like experience to a student by providing academic office hours support, peer-to-peer networking opportunities, and placement assistance.

The pilots of the kart

EduKart is launched in November 2011 by Ishan Gupta and Mayank Gupta based in New Delhi.

Ishan Gupta is a Stanford University(USA) alumnus and was a former Facebook employee and Paytm team member, while Mayank is an IIM graduate who worked for Educomp, StudyPlaces.com, Bank of America, and IBM.

Fundings and Revenue

The ed-tech startup has total funding of $2M by five investors includes Indian Cricketer Yuvraj Singh’s YouWeCan ventures, United Finsec, AKM Solutions, Vibhor Mehta, and Kima Ventures.

The investment is sited in major tri-areas like

  • Technology– for enhancing the marketplace platform
  • Sales– to add more courses by increasing the course portfolio
  • Marketing– the increase of enrollment in the courses

The company is estimated to have total revenue of $4.7M.

Just click choose and cart it

EduKart is just like online shopping. It provides you with a large docket to select the choice of the course along with the subject structure and the institute which is offering the course. It also provides with a fee structure, and all you need to do is to add to the cart and compare with other course providers.

The left screen of the portal provides you with an option to filter course categories, institutes, specialization, exam mode, and other relevant categories.

The courses offered on the platform are priced start at Rs 1,000 and can go up to Rs 1 lakh-plus.

Win-Win moments

The company has successfully collaborated with more than 100 course providers to promote and drive enrollments in 2500 courses, degrees, diplomas, entrance coaching, industry-relevant certifications, and short courses via its marketplace.

Their proposition has attracted the top tiers like Pearson PLC, Google, Monster Inc, and Wiley. EduKart has partnerships with 10+ Universities and Institutions. Some of the reputed universities include School for Continuing Education Bharathi Vidyapeeth, London School of Business and Finance, Concordia University Chicago, and Indian School of Business. The ed-tech also provides job placement assistance through its job portal.

Competitors versus their strength

Simplilearn, Udacity, Linux Academy, Data Camp are some of the leading contenders to the startup.

Despite many ed-tech startups in the race, EduKart even today stands out and has been successful in assisting students to make education-related choices. With this successful outcome, it has paved a path for many course providers by expanding to Tier 2 and 3 cities in India.

Founder’s view

Ishan formed the EduKart by looking at the burning need to democratize education in India by bringing more adaptability into the system. He also stated that,

“Funding is not the end goal, it is just a part of the journey where we aim to become the largest marketplace of course providers in India” .