Hotstar- Entertainment On the Go (Case Study)


Hotstar is an online entertainment platform which provides you 24/7 video streaming on the go.  It is owned by Star India which is already an established brand in the field of entertainment and news broadcasting with satellite channels like Star Plus, Star Movies, Star World etc. After becoming one of the most renowned entertainment company Star India Private limited has launched this platform in February, 2015.


You can access hotstar through mobile or tablet application by downloading the app from Google Play store or Apple App Store or it can be also accessed through website(


Hotstar provides you the most recent and popular content available.  It has content in 8 different languages with TV shows from 15 different TV channels from India and around the world. Hotstar is not only providing the popular shows and movies from different channels it also generate original content to keep the engagement of the viewers. Hotstar original shows like On Air with AIB, M Bole Toh, One Tip One Hand has been the huge success.


TV Shows : Hotstar provides TV shows running on different TV channels online which you can see at anytime. People these days are preferring these platforms as there is no time boundedness to watch the shows and you can binge watch your favorite show any time.

Movies: Hotstar contains around 3000 movies of Hindi, English and many other different languages. This type of medium not only help the audience to access the movies easily but also helps in eradicating the issue of piracy as you can watch your favorite movies online easily.

Sports: Hotstar is only platform of its kind which provide live streaming of various sporting events around the world. As per the reports the app has garnered over 200 million views during the IPL season this Year and over 500 million views during Champions Trophy. It not only provides the Live Streaming of the match but you can also enjoy the match highlights later.

News: Hotstar not only provides us the latest information but also keep us upto date with the different activities happening around the world. It provides us the live streaming of one of the most watched news channel Republic TV, not only it provides the live streaming you can watch the famous videos and debates anytime of the day.


HotStar is currently available in India, Pakistan, Nepal and Bangladesh through mobile application and website.


Hoststar provide you free subscription for first month as you register as a new user after first month you have to pay 199/- per month to enjoy all the content.


There are many online entertainment streaming apps in India. Hotstar has many competitors like Voot, Ditto Tv and American Video streaming apps like Netflix and Amazon prime. According to app analytics firm App Annie Inc. as per viewership Hotstar is the top video streaming app in India in last year followed by Jio TV and Voot.


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