The Mommy Network Announces its 2019 Pop-Up, Now in its Fourth Year

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At this year’s event, Bollywood actor Neha Dhupia will unveil her first-ever, on-ground #freedomtofeed booth, following the huge success of her social media initiative of the same name.

Kiran Amlani, Tejal Bajla and Shreya Lamba – The Mommy Network

The Mommy Network is pleased to announce the fourth edition of The Mommy Network Pop-Up, which will take place at Kamala Mills on October 5, 2019.

Bringing together a dynamic and exclusive group of influential mothers, The Mommy Network started out in 2014 as a small community of mothers sharing information, advice, and recommendations via a Facebook group. Today, it’s grown into a curated digital community of over 10000 mothers. The Mommy Network Pop-Up is the brand’s annual, large-scale retail activity, now in its 4th year.

Over the years, The Mommy Network Pop-Up has seen steady growth, both in the numbers of brands that have participated, as well as the footfall from their target audiences of parents. In 2017, the Pop-Up saw over 80 Indian and international brands across all categories participate, and a footfall of over 5000 customers. In 2018, the number of participating brands was close to 100, with a footfall of over 6000 customers.

The Mommy Network’s 2019 pop-up will kick off with a launch event on September 27, 2019 at Slink & Bardot. A highlight of this event will be the official announcement that Neha Dhupia’s extremely well-received and hugely popular ‘Freedom to Feed’ initiative, which began as a social media campaign, will now see its first offline manifestation – with a feeding booth at The Mommy Network pop-up event on October 5.

Neha Dhupia

During this year’s World Breastfeeding Week, Bollywood actor and new mother Neha Dhupia launched her #freedomtofeed campaign, designed to encourage and support mothers as they breastfeed their babies, hoping to provide them with safe and secure public venues to feed in, and allowing them to focus solely on what matters the most – their child.

On September 27, at the official kick-off event for The Mommy Network pop-up, Neha Dhupia will be present to announce the launch of her very first, on-ground, Freedom to Feed booth at The Mommy Network Pop-Up. She will also facilitate a panel discussion on the topic. The panelists will be Naiyya Sagi, Founder & CEO of BabyChakra; Producer and actress Pragya Kapoor; actress Soha Ali Khan; and Dr. Zirak Marker, a renowned child and adult psychiatrist and psychotherapist. The panelists will share their own stories relating to the initiative, touch upon emotional and psychological issues that surround child birth and post-partum (often relating to struggles with breastfeeding), and will also pledge their support to Freedom to Feed. A question & answer session with the audience will follow.

On October 5, 2019, The Mommy Network Pop-Up event will take place at 18.99 Latitude, in Kamala Mills. Here, Neha Dhupia will inaugurate the Freedom to Feed booth, which will welcome mothers visiting the Pop-Up with their babies, to breastfeed in peace and comfort.

In its fourth year, The Mommy Network Pop-Up will welcome over 120 children’s brands from across the world. Known to serve as the launchpad for many brands entering India (Stokke and Petit Bateau made their India debut at The Mommy Network Pop-Up in 2018), the event will see the launch of McLaren and Daddy’s Choice Diapers this year. Good Earth’s Gumdrops brand for children will also participate this year; its first presence outside the Good Earth retail store.

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