“What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!” -Jure Klepic
Ever since Mark Zuckerberg developed Facebook, things aren’t private anymore. Back in 2004, the teen creation of social media took a stride to the new era of the world. Then and now, Facebook is a juggernaut of the social media, despite being a fit of pique to the public, due to many accusation charges faced for leaking the privacy issues.
Many jumped on the bandwagon by creating a similar social media channels with different notions making them topical trends from years till now. Twitter, YouTube, Instagram, WhatsApp, SnapChat, and other social media titans evolved connecting seven seas.
Social life under a mis ‘F.I.T.S’ spell
Our social life is under F.I.T.S (Facebook, Instagram, Twitter, Snapchat) heed. The misfits took one step ahead and dragged the society from private to public life.
Once taboo things shushed, now became a general talk. From posting snaps, speaking our minds-commenting, thumbs up to thumbs down and to business deals, social media channels became a part of the marketing dominance regardless of too many options to choose. Started as just pictures book but now it developed by enabling product buying directly from the pages and more.
Clash of the #social titans
Today a lot has changed in the social media phase. Understanding the trends and interests of people, these platforms playing the game of traction smartly. Every channel tries to be in breaking news bringing new features to the people.
The battle of winning in the market with handy features became mandate with these social channels. Facebook, Instagram, Twitter, and Snapchat became a staple source for us, especially to the internet marketing clans.
The battle score of the F.I.T.S
Facebook- The kingpin
Founder- Mark Zuckerberg
Fame- one of the Big Four technology Companies
Battle Score: 3/5
Facebook is gradually losing its charisma due to spewing controversies it has. The emerge of Instagram and Snapchat had made Facebook run more for the business pages losing young adults as its users. The main downfall is because of the breach of security.
Instagram- The Trendsetter
Innovator- Kevin Systrom and Mike Krieger
Instant hit- Integration of all features and ‘Pictures speaks a lot.’
Battle Score: 4.5/5
Instagram is built to integrate all features from uploading pictures, hashtags, trends, filters, to business and purchases. The platform success with the invention of GIFs and other stickers made it follow significantly by the crowd.
Twitter- The Honcho
Tweeps- Jack Dorsey
Tweeted on- 2006
Talk of Twitteratis- social news and messaging service that elicits ideas of followers in 280 characters.
Battle Score: 4 /5
Twitter is loudly praised for elicit use of the channel with instant, short, and frequent communication by the large groups. The hashtags by twitter made millions to use the account.
Snapchat- The FigureHead
Snapshot by- Evan Spiegel, Bobby Murphy, and Reggie Brown
Significant- Snapchat gained massive recognition for its virtual stickers, AR, and 24 hours stories.
Battle Score: 3.5/5
Snapchat became notable for its features including filters and Stories. But, it dragged itself into too many controversies. Snapchat was hacked by unknown hackers, making the profiles more vulnerable. The company was sued for patent infringement and Snap Map privacy concerns. It nearly lost $1.3 billion markets when Kylie Jenner tweet criticizing the redesign of the app.
Rihanna tweeted that Snapchat was insensitive to domestic violence victims” and urged fans to delete Snapchat because of a post stating, “Would you rather punch Chris Brown or slap Rihanna?”
In the clash of the social titans, Instagram became an invincible warrior defeating the other major social media juggernauts.
Reasons on Instagram Being Invincible Warrior In The Battle
Instagram is an instant hit among users. Though Facebook-owned Instagram in 2012, Mark promised to keep the platform independent. It is estimated that young teens and adults use Instagram to create instant stories, live videos, and more. Instagram stories have grown to 300 million users, which is more than Snapchat stories.
Instagram users majorly recognize hashtags. Apart from regular pictures and videos, the platform has been noted for business dealings. It enables a product with details, price, and more relevant products to shopping, directing it to the website. Great, isn’t it.
[Infographic]Let’s check what reasons made Instagram a stronger channel than others.
Facebook is ubiquitous, and nothing can be compared with other social channels, but because of Instagram user-friendly updates, Snapchat, and Facebook are eclipsed, and the user rate is decline per minute per day.
Instagram is now highly recommended for business marketing the products because of the mobile-friendly interface and the hashtag trends. Every day, Instagram is surprising us with the new features and making us use it by all means.
By 2020, there may be chances to have a severe drop rate for Facebook and Snapchat and the success rate of Instagram. As of May 2019, Instagram has 1 billion registered users.