The account was won in a multi-agency pitch. And will be handled from the CommerceX Gurgaon office.
As part of this mandate, CommerceX will handle the end to end digital including – Technology, Marketplace Management, Digital advertising, Performance Marketing, Customer retention/loyalty and reputation management for the company.
CommerceX will also leverage Customer data management platform (CDP) – Cross OmniChannel marketing automation to execute personalized campaigns at scale. Commercex is partnered with the industry’s leading cloud-based CRM tool, that enables companies to personalize online and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Subir Ghosh, Lead – Client Success, CommerceX, said, We are excited about the opportunity to work with Azani Sports as this will help strengthen our foothold in the Sports segment. Our analytical and technological method of approach is sure to drive the desired business results for Azani Sports”
The four-year-old Azani Sport is an athleisure brand that sells online and through select retail outlets and is backed by likes of Fireside Ventures and Sequoia Capital. It offers customised products across categories and has become a demanding brand where global majors like Puma, Adidas, Nike have already captured the market.
Siddharth Suchde, Founder & CEO Azani Sport said, “At Azani, we were looking to work with an agency that has done exciting work in the brand commerce space and helped brands like us scale thier digital demand generation efforts significantly. We have chosen CommerceX as our partner after a multi agency pitch as they bring in this niche expertise along with a core team that has significant experience of running eCommerce business. We look forward to carrying out disruptive digital campaigns in the coming quarters and take Azani to greater heights with our digital first approach!