Kamdhenu Paints, one of India’s leading full-scale decorative paint company has rolled out a contest ‘Who has the most colorful winter wardrobe in the group’ to engage customers ahead of / before the New Year 2020. The campaign will be run on Facebook and Instagram for the remainder of December.
Through this contest, Kamdhenu Paints is encouraging customers / viewers to tag and share picture of a friend or family member, on the company’s Facebook page, who they think has the most vibrant wardrobe / colorful winter wardrobe.
The entries will be rated by the jury to choose 5 winning posts. Kamdhenu Paints will then award each winning participant / author of the winning entry.
Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “Moment marketing and creating seasonal platforms is extremely relevant for consumers as it allows us to be focused on a message that is top of mind and universally relatable for our audience. This year has been a year of moment marketing with brands getting comfortable with digital media as social media platforms lend themselves beautifully for brands to connect and engage with customers. Our latest contest picks up on this trend with creatives to drive / get major customer engagement and build recall for Kamdhenu Paints.”
About Kamdhenu Paints:
Kamdhenu Group was founded in 1994 with a vision to provide Best Quality TMT Bars at Best Price. Today, led by Mr Satish Kumar Agarwal, the company is the market leader in branded TMT Bars and ‘Kamdhenu TMT Bars’ is the largest selling TMT Bar in India in the retail segment with brand sales turnover of around Rs. 12000 crores. Kamdhenu follows franchisee model for its steel business to bring more transparency and dynamism to the operations of the company. Kamdhenu has committed chain of over 10,500 dealers and distributors in India out of which 6,500 are exclusive for steel business. Kamdhenu being TMT expert, has also launched earthquake resistant Kamdhenu SS 10000 TMT Bar and Kamdhenu NXT TMT Bar, interlock steel for next generation. It has been conferred with India Power Brand 2016, Asia’s Most Promising Brand – 2016 and World’s Best Brand 2015. Kamdhenu also bagged World Best Brand award for steel as well as paints in 2017-18.
Kamdhenu Paints, one of the leading Paint companies in India, is a division of Kamdhenu Limited. The company is credited for offering best-in-class paint products conforming to global standards. Its product portfolio under the brand KAMDHENU PAINTS – COLOUR DREAMZ includes Exterior Emulsions, Interior Emulsions, Acrylic Distempers, Enamel Paints, Cement Paints, Wall Primers & Putty, and Texture & Designer Finishes, Stainers, P.U., Wood Finishes and Metallic Finishes. Kamdhenu Paints has 4,000 dealers and distributors spread across the country.