Kamdhenu Paints, one of India’s leading full-scale decorative paint company has rolled out festival contests to celebrate Lohri, Pongal and Makar Sankranti. Kamdhenu Paints is running the campaign on Facebook and Instagram for the month of January.
Through this contest, Kamdhenu Paints is encouraging customers / viewers to share their favorite color of the Lohri Season on the company’s Facebook and Instagram page. The company is also encouraging participants to share their best childhood memory of Lohri, Pongal and Makar Sankranti to make it exciting for participants.
Kite-flying, bonfires mark Lohri celebrations across North India. During the day, kite flying traditions are beautifully practiced with kites of different colours, sizes and shapes with ‘Happy Lohri’ and ‘Happy New Year’ messages seen in the sky. To capture the excitement around Kite-flying, Kamdhenu Paints is urging customers to share their word when they challenge each other and cut kites.
2 lucky winners will be chosen by a dedicated team from each of Lohri, Makar Sankranti and Pongal contests. Kamdhenu Paints will award Rs 500 worth Amazon gift voucher to each winning participant / author of the winning entry.
Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “Moment marketing and creating seasonal platforms is extremely relevant for consumers as it allows us to be focused on a message that is top of mind and universally relatable for our audience. 2020 will be a year of moment marketing with brands getting comfortable with digital media as social media platforms lend themselves beautifully for brands to connect and engage with customers. Our latest contest picks up on this trend with creatives to drive / get major customer engagement and build recall for Kamdhenu Paints.”