Vivo launched new digital detox campaign #SwitchOff

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Vivo in their first campaign of 2020 urges mobile phone users to #switchoff their device and spend more time with family and friends.

Vivo, the global innovative smartphone brand announced a campaign — #SwitchOff with their brand ambassador, Aamir Khan on January 2. The digital campaign aims to encourage smartphone users in India to switch off from their mobile devices and spend quality time with family and friends.

This advertisement targets every person who is unabashedly addicted to their smartphone and is a victim of FOMO, while misses out on living real-life experiences with near and dear ones. 

Speaking on the need to #SwitchOff, Nipun Marya, Director – Brand Strategy, Vivo India, said, “We as a brand believe that technology can immensely improve our consumer’s life, but like all things good, it should be used cautiously. And as a smartphone player, it was essential we ask ourselves the fundamental questions, ‘how much is too much?’. Thus, we commissioned this campaign that urges users to temporarily switch off and give time to relationships.”