Facebook is one of the biggest platforms for advertising for businesses. Understanding how to leverage its resources and features the right way can significantly influence the reach of a business. If you can contemplate potential facebook trends ahead of time, it can help your business get ahead of the curve. Here are six Facebook trends that you need to know for 2021.
With the ongoing pandemic, things have moved to the digital platform, making online resources a must-have for businesses to stay connected with each other. Amidst the lockdown, the usage of Facebook Live increased by around 27% and is expected to keep increasing as we move to 2021.
To this date, more than half a million creators have started using Facebook’s Spark AR Studio to curate content with AR effects on both Instagram and Facebook. According to Facebook, it is estimated to be around 1.2 million AR effects that were published on these platforms by users and creators from all over the world. Considering how quickly the AR usage grew this year, it is expected to trend in 2021 as well.
Videos are one of the top mediums, users and customers prefer to consume content these days, whether it’s on social media or for entertainment. Since there was significant growth in video content in recent months, it is expected to keep growing in the coming months as well.
Private Interest-Driven Communities
Over the course of a few months, people have started connecting with others with similar interests on social platforms. At the time, it is estimated that there are more than 1.4 billion groups on Facebook And it is expected to grow further in popularity in 2021 as well.
Recent times have shown us how valuable online shopping is for the customers and the business itself. With countries and cities still struggling to keep the COVID-19 pandemic under control, online shopping has made it easier for people to shop for their favourite products without leaving the safety of their homes. And it is expected that more customers will shop online, with the recent launch of Facebook shops, in 2021.
Support for Small Businesses
Facebook has proven to be resourceful in supporting small businesses over the span of recent lockdown months. This year, Facebook offered more than $100 million worth of grants to support small businesses, and we might see more support from Facebook in 2021 as well.