Chimp&z Inc Wins Integrated Mandate For UK-based EdTech Startup, AceTute


The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations.

AceTute, a new age EdTech startup by Theseus Global (Education) Ltd, awarded its branding, creative and digital mandate to Chimp&z Inc, post a multi-agency pitch. The agency will act as a launchpad for the product in India by providing technology and digital marketing solutions. The account will be handled from the agency’s headquarter in Mumbai.

The mandate consolidates the responsibility of creating brand strategy and building the technology for the product from scratch. Chimp&z Inc will design and develop the website and mobile application for the EdTech start-up, which will be launched in June 2020. Furthermore, the mandate demands the digital-first agency to perform social media marketing, media planning & execution, creative strategy, and public relations for the brand.

AceTute, an interactive online tutorial application, aims to link British educators with students in India for the dissemination of quality education during the COVID-19 pandemic. The brand is founded by a British academician Dr. Dominic Shellard, who served as Pro-Vice-Chancellor at the University of Sheffield and Vice-Chancellor of De Montfort University and is the delegate of the United Nations NGO- the Gandhi Global Family, to the United Nations Civil Society Unit.

Dr. Dominic Shellard, Founder and CEO, AceTute, said, “AceTute is the fusion of the very best of Indian and British education and I am delighted and honored that we are partnering with the inspirational agency, Chimp&z Inc, to bring high quality 1-2-1 online tutorials to the most dynamic country in the world. We take our lead from Gandhi-Ji’s statement that ‘You must be the change that you want to see in the world’ and we want to introduce with Chimp&z Inc a step-change in the educational achievements of our students. EdTech was the future before March 2020, but its role is now absolutely essential to educational success, growing economies, and a safer world. We could not have found a better digital partner in Chimp&z Inc to fulfill our aspirations and revolutionize EdTech.”

Commenting about the partnership, Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said, “AceTute is not just another win for the agency. Here’s a chance for Chimp&z Inc to build a brand for a digital universe. It is an opportunity for us to think holistically for a brand and get it ready for a digital-first economy. Together with the visionary team at Theseus Global (Education) Ltd, we aim to create a product which not only delivers to the objective but also leaves a memorable experience behind for its consumers. We plan to create a strong player in the education sector of the country and look forward to launching the product on a global platform soon.”

About AceTute: AceTute Learning is an EdTech startup by Theseus Global (Education) Ltd, that aims to fill the gap of high-quality education to Indian students by connecting highly qualified UK trained tutors to Indian students online. The founder and CEO, Dr. Dominic Shellard is a British academician who served as a Pro-Vice-Chancellor at the University of Sheffield and Vice-Chancellor of De Montfort University and who was awarded the prestigious Gandhi Global Medal in 2013 for his social good work in India and the UK

About Chimp&z Inc: Chimp&z Inc, a multi-dimensional marketing agency headquartered in Mumbai with a branch in Gurugram as well as operations in North America is the brainchild of visionary entrepreneurs Angad Singh Manchanda and Lavinn Rajpal. Since its inception in 2013, the charge and the pulse of the agency has been like no other! Chimp&z Inc has been providing powerful, integrated solutions that enable data, media, and creative solutions to work together for optimal campaign performance across the entire customer journey. 100+ digital communications experts come together at Chimp&z Inc to consistently create brilliant work that is driven by ROI & creativity and delivers beyond the expectations of their esteemed clientele.


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