“Don’t let the lockdown knock you down”: says Dabur in new Hajmola Campaign


At the time of lockdown, as most of us are sitting at home, brands are making sure that they reach out to their audiences. Even when shooting ads/films have been stopped for the time being due to coronavirus. Brands like Amazon, Tata Sky has come up with the ideation to shoot at home in order to stay connected with their audience. Joining this list is the Indian FMCG brand – Dabur.

Ghaziabad based Dabur product Hajmole made ‘film from home’ – #LockdownHazamChatkaraShuru recently.

The ad has been conceptualized by Mullen Lintas. The ad aims to urge people to stay home and enjoy the ‘chatpate’ moments of life. The brand says, “Don’t let this lockdown knock you down. Enjoy the moments, spend time with your family, learn new things… and do what you have always wanted to do.”


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