World’s premier music streaming app Spotify is looking to bring its service to India. India is one of the fastest-growing internet markets in the world and Spotify is looking to tap that.
During his presentation at Spotify’s Investor Day 2018 in New York CEO Daniel Ek said that “We are working on launching in some of the biggest markets in the world, places like India, Russia, and Africa which has a very rich musical culture,” Daniel also revealed that the company had already leased office space in India. Earlier this week, Spotify launched in four new markets, including South Africa, Vietnam, Israel, and Romania. That brings the total to 65 countries across the globe in less than a decade.
The CEO Daniel Ek also confirmed during the presentations that Spotify will go public on April 3 through an unusual approach, which involves a direct listing as opposed to Wall Street underwriting a public offering. “For us, going public has never been about the pomp or circumstance of it all,” Ek said. “You won’t see us ringing any bells or throwing any parties. The traditional model for taking a company public isn’t good for us.”
After the launch of Amazon’s Prime Music, Spotify is the last remaining of the big music streaming services to launch in India.
