Snap, formerly known as Snapchat Inc, a multimedia messaging app has launched four Indian Languages- Hindi, Gujarati, Marathi, and Punjabi on its application. It aims to focus on expanding its platform with the regional users, as India has a large market and potential users.
Snap released a press statement stating,
“Snapchat is happy to announce its localization into 4 Indian languages – Hindi, Marathi, Gujarati, and Punjabi. Reinforcing its commitment to the Indian market, Snapchat launched ‘Discover in India’ last year and is now localizing into regional languages to engage and excite Snapchatters to share content in their very own language.”
Globally used multimedia app Snap was created by Evan Spiegel, Bobby Murphy, and Reggie Brown in September 2011. The principal feature of Snapchat is pictures and messages are available only for a short time. From focusing on person-to-person photo sharing to currently featured “stories”; along with virtual stickers and AR objects, Snap’s user base became a stable platform.
As per February 2018 reports, Snapchat has 187 million daily active users. It raised a total of $4.9B with $1.2B in revenue annually.
Hootsuite and We Are Social have ranked Snapchat as the tenth most active social media network in India. As of January 2019, it had 11.15 million users in India and spotted as fifth in having the highest number of users besides the US, France, UK, Saudi Arabia.
Snapchat has recently released localized filters, stickers, and lens on Holi, for Indian Premier League (IPL). It also associated with Indian women artists across India to build creative tools on the International Women’s Day.