Yellophant Digital Wins Digital Mandate for Siyaram’s Cadini


The new age ROI-driven digital marketing agency, Yellophant Digital which is a part of Merge Infinity Global recently won the digital mandate for the premium Italian fashion brand, Cadini. The agency will handle the brand’s digital, creative, and media duties, while also managing its social media presence.

Founded in 1970, Cadini comes from the land of Italy and is Siyaram’s global venture. Since then Cadini has excelled in its style, fashion, and quality and has made its way through the Indian market.

Rohan Rajput, Brand Manager, Cadini

Commenting on this, Rohan Rajput, Brand Manager, Cadini says, “We are extremely delighted to be working with Yellophant Digital for our premium brand, Cadini. We are thankful to Preksha Seth for her wholehearted support and dedication to our account.  We believe that Yellophant Digital will do justice to our brand across all social media platforms and help the brand grow digitally. We are thrilled to have them on this journey with us.” 

Preksha Seth, Co-founder of Yellophant Digital

Speaking on the win, Preksha Seth, Co-founder of Yellophant Digital says, “We are delighted to have Cadini, a bespoke men’s wear and premium Italian brand on board with us and we are more than excited to come up with insightful ideas to enhance Cadini’s social media presence. With e-commerce and digital platforms seeing a rise, we are extremely excited to partner with Cadini and boost their digital presence in the post COVID world.”

About Cadini: Cadini is a premium brand that offers a wide range of suiting and shirting fabrics that define luxury, elegance, and chivalry. Quality, creativity, and innovations are the guidelines and distinctive characteristics of every Cadini offering. Cadini offers an exclusive range of fabrics in 100% long-staple cotton, 100% Giza cotton, 100% linen, wool, silk, wool blends, etc., which are being sold in multi-brand outlets all across India.


With its foray in India in 2015 as a part of Siyarams Global Ventures, Cadini is trying to touch upon the expectations of the discerning Indian, who is closely identical to an Italian in terms of giving importance to their respective culture, heritage, values, and beliefs.

About Yellophant Digital: Yellophant Digital is a part of Merge Infinity Global, formulated as a launchpad for start-ups and SME industry with an array of services like digital and content marketing, design, tech solutions, media planning & buying, SEO, SEM, videography, photography, ORM, and brand strategy. Yellophant Digital provides an agency model to the organizations, which is not just limited to product and campaign launches, but a whole new partnership model to achieve business growth.


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