Logos are a critical aspect of your business marketing strategies. As logos allow you to represent your brand graphically, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.
Purpose of a Logo
Logos are intended to be the face of your business. These are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials. They also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.
In the Image given above, you can name almost all the companies without even reading their names. This is the power of Logo, your logo will become the face of your company and will represent your brand.
Other Importance of Logo
#1 Reveals your identity
Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.
#2 It Invites more customer
People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
#3 Stand Out in Competition
Let us take an example of Pizza chains in the market. There are numbers of pizza chains in the market each one has there individual identity and we can distinguish each one with the help of their logos. A good logo should dare to be different. Different logos help your business to stand out in your niche.
#4 Easy to Place Everywhere
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.
How to Design a Logo
Good logos should be unique and comprehensible to potential customers. Although there are myriad choices for color, visual elements, and typography, in general, a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry. For example, cutting-edge firms and tech companies tend to have angular logos to convey speed, while service-oriented firms have rounded logos to provide a sense of service and trust.
What is a good Logo
A good logo design is very simple and uncomplicated. Simplicity is a good thing and when it comes to creating a logo and less is definitely more. You have to make sure you represent your brand as simply as you can.
#2 Easily remembered
Your logo is a visual representation of what your company stands for. A good logo design should be memorable and it needs to make a fast impression.
- A good logo should be able to work across a range of mediums and applications, e.g. it should still look good in different sizes and look good in black and white.
There are numbers of free and paid websites which allows you to create Logo for your business. These websites provide you all the necessary tools and equipment to help you design a perfect logo. Here is the list of top 10 Website to design the logo for your business.
Top 10 Websites to design logo for your business
Canva is one of the biggest design markets offering free and paid templates for social media images, flyers, invitations, business cards, and more. You can choose from hundreds of templates available for free and then change the text, colors, fonts, and more to match your brand.
You can also upload your own graphics, or choose from Canvas vast library of free elements to add to the logo template with the simple-to-use drag-and-drop feature. Download your design as a PNG, JPG, or PDF. Use the site to create letterheads, business cards, and more using your free logo.
Visit Canva: https://www.canva.com/
#2 Shopify Online Logo Maker
Shopify a very famous tool to build your own website also provides you the tool to create your logo free. Shopify’s logo maker is one of the easiest tools to create a logo. Small businesses and online entrepreneurs who’re just getting started can use Shopify’s stock imagery to help them put together a unique logo. It has a vast library of options available, and it’s adding to it all the time.
Although Shopify does not provide you types of equipment to able to make your idea fully come to life. You also run the risk of the most popular icons being used by someone else.
Visit Shopify: https://www.shopify.in/tools/logo-maker
#3 Free Logo Service
Free Logo Services boasts thousands of design templates that can be saved for free in the cloud. Start by choosing your industry, then enter your text. Choose between icon, badge, initial, or text-based logos, and then narrow by your favorite type of font style. Simply scroll through the pages of free designs showing your custom text. Once you find a design you like, go ahead and save it or make custom edits. Change the icon layout, colors, and fonts to suit your brand. Once you’ve finalized your design, use the site to create custom business cards with your logo on them.
Visit Free Logo Services: https://www.freelogoservices.com/
#4 Free Logo Designs
Free Logo Design makes creating your cost-free logo easy. Simply type in your company name, choose from 20 different categories, and then preview thousands of free logo templates. Make your own custom changes to the color, shape, and font, and download your design free. If you decide later to invest in your logo a bit, you can download a high-resolution version of your logo.
Visit Free Logo Design: www.freelogodesign.org/
#5 Graphic Springs
Like the other logo makers on the list, Graphic Springs features a variety of templates to choose from in multiple categories. Enter your business name and tagline, choose your image category, pick your logo, and edit it with ease. Filter your options by new or popular logos. If you want a bit more creative freedom with your logo design, start with shapes and symbols, or use them to give your logo a bit of a decorative touch. Though the software is free to use, it costs $19.99 to download your final design as a PNG, SVG, or JPG. However, this comes with unlimited edits and downloads if you choose to make tweaks in the future.
Visit Graphic Springs: https://www.graphicsprings.com/
Spaces is another logo generator that rivals Shopify for popularity. You’ll notice that the interfaces are extremely similar, so if you’ve used Shopify’s online logo maker before you’ll easily be able to use Logo Generator by Spaces. Even if you haven’t created a professional logo with either of them, you will find using it easy.
All you have to do is enter your business name and add a few keywords describing it. Spaces will then generate hundreds of different logo options that relate to your business. Unlike other logo generators, Spaces will allow you to tweak the little things, such as typography. This makes it easier to create a unique brand.
Visit Spaces: https://logo.squarespace.com/
Ucraft’s logo maker actually comes in the form of a free app. You can easily create a logo with the help of the various prompts that come up on your screen. These logos tend to be more cartoonish in style, but if you have an audience that appeals to this, it can be the ideal logo maker.
Perhaps the main advantage of Ucraft is that after you create your logo you can download a free PNG file. The transparent, high-resolution PNG file can be used anywhere. We have seen businesses create a base logo here then pass it to a professional designer for refining. It’s also an entirely free logo maker.
Visit Ucraft: https://www.ucraft.com/
#7 Logo Makr
LogoMakr offers an easy-to-use software program that makes it simple to drag your shapes and text right where you want them. Start by searching shapes and icons, and then edit your colors, size, and more. Add text and arrange it wherever you want it, all the while customizing for font type, size, and color. A smart crop button easily crops your logo perfectly.
Visit LogoMakr: https://logomakr.com/
#7 Hipster Logo Generated
The Hipster Logo Generator was created as a result of the rampant hipster movement a couple of years ago. As you can expect, the logos created with this logo generator replicate the hipster style. That means it’s not for everyone. But if you have a business that caters to younger, alternative people this can be the perfect logo generator for you.
It doesn’t get any simpler than this. All you have to do is run through the various options and start putting your logo together. There’s no design experience necessary and, for a fee, you can export a high-resolution version of your logo that you can use anywhere.
Visit Hipster Logo Generator: https://www.hipsterlogogenerator.com/
#8 Online Logo Maker
Online Logo Maker features a similar interface to Graphic Spring’s free logo generator. It’s fast and easy to start your logo design journey with tons of templates and font selections. Choose from their pre-designed symbols in hundreds of categories, or upload your own image.
With a free account, you can save your design and come back to it later. Enjoy unlimited downloads so you can tweak your logo any time you want. Online Logo Maker offers both a free and a premium service.
Visit Online Logo Maker: https://www.onlinelogomaker.com/
Get started with Designmantic’s free logo generator by choosing your preferred logo style, font type, and colors. Next, enter your business name and select from over 30 industry categories. When you find a logo you like, go ahead and customize the colors and font.
Although the tool is free, downloading your design does come with a fee, but this means you’ll get a high-resolution file and vector file for large-scale printing.
Visit Designmantic: https://www.designmantic.com/
#10 Zillion Design
Zillion Designs offers a host of services, including a free logo maker. Like the others on the list, it’s as simple as choosing your design, entering your company name, and selecting your fonts and colors. Add unique shapes and designs to your template for a truly unique look. You can Browse thousands of icons, customize your text and colors, and download your free design. Be sure to check out their other free tools as well, including Facebook and Twitter cover photo makers, a QR code generator, and more.
Visit Zillion: https://www.zilliondesigns.com/
Free logo makers provide a fantastic way of getting a beautiful and professional logo that speaks about your brand. It can take some time to decide what you want, but these online logo generators make it easy. Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials including clipart that compete with them visually. Avoid re-creating different types of logos for specific purposes (e.g., letterhead and business cards) or having similar-but-not-identical versions for print and online purposes. Always keep the same logo for all your ventures.