Many online businesses are making a lot of the same mistakes that cost them business and waste time. The worst mistake of all is to not considering blogging for your business. So you have to start blogging for your business if you want to get organic traffic to your website.
Top 4 Mistakes most Small Businesses make
#1 I don’t need a Blog
Your blog is the place where you can provide articles, tips, pictures, interviews, video or other content that your potential customers will love. If you want to have a catalog as a sales tool, you’ll be left behind by your competitors who get the benefits of blogging.
#2 Blogging about your company and products
Don’t write about the same things you already talk about on your website. People probably don’t care that much about your products and company to spend their free time reading about it. Think of your blog as your company’s version of Vanity Faire, Men’s Health, People magazine or Inc. Magazine. Short, interesting, snappy and highly shareable content.
#3 Your Writing is too stiff
Writing a blog post is much different than writing a term paper. But when bloggers first start out, they usually only have experience with the latter. The problem? The style of writing from a term paper is not the style of writing people enjoy reading. If you want to keep the visitors interested, you have to compel them to keep reading by writing in a style that’s effortless to read.
#4 Don’t Blog Consistently
By now, you’ve probably heard that the more often you blog, the more traffic you’ll get to your website and the more subscribers and leads you’ll generate from your posts. But as important as volume is, it’s actually more important that you’re blogging consistently when you’re just getting started. If you publish five posts in one week and then only one or two in the next few weeks, it’ll be hard to form a consistent habit. And inconsistency could really confuse your subscribers.