Google plus is the most underrated social media platforms when it comes to marketing. But the platform is as effective as any other platform when it comes to personal branding, content sharing, and SEO.  Apart from that, the platform has more than 359 million active users which are a huge audience to cater.

So, Here are the top 3 reasons why you must use Google Plus for Marketing of your Business 

#1 Google Plus gives a boost to your website’s SEO 

Google Plus is the only social media platform which helps in the SEO also. Google+ content gets indexed immediately and shows up in search results. It is one of the most powerful searches engine marketing tools for businesses, influencers, and even personal branding.

Sharing post on Google plus will not only help you to rank or that keyword and phrases but also drive traffic to your website. Also, on in Google search results, Google previews particular Google+ posts with profile pictures, and other media, providing a real feeling while searching for the content.

#2 Make your Google Plus profile visible to people you mail.

If you have a Google plus account your Google+ profile appears for whoever opens their mail on the desktop and once the person click on the picture they are redirected to their profile, making it an amazing for the people to attain information about you, enabling them to find your website, other social media profiles.

#3 Target more specific Audience with large Communities

Google recently released the numbers for communities on Google+ as having 1.2 million daily new community joins.

So what is a community on Google+? According to Google:

  • Communities can have more than one owner and moderator, and other people can join that community
  • When you’re a member of a community, you can post to that community. Members of that community may see your posts in their home stream.

If you’re still starting out on Google+ and don’t quite have a following yet, posting content to communities is a great way to build an audience. Some workplaces also use Google+ communities as an internal social network for employees