Facebook has announced its prime Facebook Analytics app for measuring the performance of your business pages. The App allows you to stay on top of your growth, engagement, and conversion efforts on the go. Easily view key metrics and reports, check automated insights, and receive notifications when changes occur.

It also lets users create custom mobile views of their most important metrics like revenue, retention, demographics and active users. It ties into Facebook’s web Analytics suite to let you view funnels, cohorts, and segments you’ve created there.

How can you use the Facebook Analytics app?
  • Check the metrics you care about most in a personalized overview tab.
  • Create dashboards with the reports you have saved on the desktop.
  • Browse automated insights relevant to your business.
  • Get notifications about anomalies in your data.