When we build a company then the first thing which comes in our mind is about the name of the business. The company name is the most important aspect in the area of businesses and startups. Domain name is the name which is similar to your company’s name. Domain name is the name of your website or your company’s URL by which people can search for your company and their products & services. When choosing a company name we first research about the different names which should be unique and impressive.
A domain is the address of your company’s website from which customers and users can access your site. Two users can’t have the same domain as every single domain name is unique and different. There are many platforms which offer domain name at a very cheap price like Namecheap, Bluehost, HostGator, GoDaddy, Hover, Gandi, Dreamhost, Flippa, Name.com and many more are there. If you are a blogger then you can build your website and can easily buy a domain name for your website from the platforms like WordPress, Wix, and others. You can also build your online e-commerce store on the platforms like Shopify, BigCommerce, Magento, Demandware, WooCommerce, 3dcart, and Kibo.
Now we will look at some points by which we can choose a perfect domain name for our website.
Unique and Short
Your domain name should be unique and different that was never used by someone. The domain name should be short in length. Shorter length names have the first priority in the Google rankings. There are many websites whose domain length is shorter like Google, Amazon, YouTube, and Flipkart. We can also build the website by using two different names like ‘pet’ and ‘food’ on a website then the website will look like ‘www.petfood.com’. Flickr is the best example of merging the words. Approximately 1,00,000 websites contain 9 number of characters.
The extension is the main part of any domain name, without extension we couldn’t able to make a website. The extension is the suffix which can be seen at the end of any website like ‘www.google.com’, in this .com is the extension used in this domain name. It is must to have a better extension by which maximum users will access to your website. There are many extensions which are used by the owners like .com, .net, .org, .in, .info, .me, .biz, .co and many more. ‘.org’ is used for the non-profit or non-commercial organizations. ‘.info’ is used for the informational websites. ‘.biz’ the extension is used by the big enterprises or companies like e-commerce website. ‘.me’ is the extension which is most used by the blog owners or the people who do blogging. According to some news, approximately 80% of the website’s owners prefer .com as the most popular and best extension among all the extensions. Expertise suggests that sometimes cost of .com extension is very high but we can use .net or .org that is also very famous after .com and .com is very much used by the famous company owners like google.com, amazon.com or flipkart.com.
The domain name should not be trademarked
It is important to check whether your domain name is consisting of trademark names or not. Never ever buy a domain name that violates the other business’s trademark. Because sometimes people use different domain names and those names violates someone’s trademark and due to that, you have to face some problems. People can sue your company or can take legal actions on your company that’s why it is important to not include some words that will violate someone’s trademark. You can also check whether your website is violating someone’s trademark or not by the help of this website www.uspto.gov by simply going to this website and from the menu bar go to the searching trademarks and then you can input those URLs which are in your mind.
Using keywords can increase the growth of your business. Keywords are the words used to increase the website’s ranking and traffic on their website. In a website, we can use famous keywords to increase the traffic of our website. But using the keyword in your domain name can increase your customers and users who are looking for some services or products that your company offers. For example, if your company offers pets food then you can choose the domain name like petsfood.com. It will also increase your ranking in the Google rankings and also increase the chances to display your website on the top search results of Google search engine.
Numbers and hyphens
Sometimes people include hyphens and numbers on their website but you should avoid the use of hyphens and number in building your website. For example, if you own a website called ‘trade-property4people.com’ then people get confused in the hyphens and numbers, they also get confused in the ‘four’ and ‘4’. That’s why it is important to avoid using hyphens and numbers in your website.
Research for your name
Research about your domain name before building the website. Hire some experts which can recommend the best domain names for your websites. Always think about the liking of the customers and decide the name according to their choices. If you want to open a food blog then take some advice from the famous food bloggers by this you can get idea or the full framework of your website. If you have a name in your mind then research for that name on the different platforms. Research for the top 100 or 1000 names and by this we will get an idea about the similarities among those websites.
Target specific area
If you live in a small city or town then it is must to target that city in your domain name. By this, the customers who live in your city or state can easily access your service or product and they also remember your website domain name, and can easily find your company. Forex texasitsolutions.com, it consists the name of the city ‘texas’ and customers who live in Texas can easily find your company and the services which you offer.