IPL (Indian Premier League) is the world’s famous Twenty20 cricket league which is played during April and May every year. IPL was founded in 2008 by the Board of Control for Cricket in India (BCCI). Currently, VIVO is sponsoring the season 11 or IPL 2018. In Indian Premier League, there are 8 teams as Chennai Super Kings (CSK), Kolkata Knight Riders (KKR), Delhi Daredevils (DD), Kings XI Punjab (KXIP), Mumbai Indians (MI), Royal Challengers Bangalore (RCB) and Sunrisers Hyderabad (SRH) that represent Indian cities and states. Rajasthan Royals was the first team who won the IPL in 2008.
We all know that without marketing, a business can never sustain in the market among so many competitors and for this marketing is very much important for the growth of the company. Without marketing how will people know about your company and your company’s services & products you are providing? There are many companies that do marketing campaigns on IPL theme to promote their company’s products & services as well as promote the Indian Premier League. Marketing campaigns are the series of messages that are displayed on the electronic media such as Television, YouTube, Blogs, Websites and others to promote the brands and the famous sports of India i.e Cricket. In Indian Premier League, there are 8 teams which contain players from different country’s teams. Advertisers use marketing campaigns during the IPL to promote their company. We all know that there are so many companies which sponsor IPL and their teams. We also have seen that every team wears the jersey of that team and in that jersey, there were some company names written on the jersey of the team members to promote the brands of the company. From the bunch of marketing campaigns, we’ll look at the top 10 marketing campaigns which are based on IPL theme.
Amazon is the world’s largest and famous e-commerce industry that sells different products online. We can buy anything we want. Amazon had an amazing advertisement campaign called Amazon Chonkpur Cheetahs in which there were many people who were getting ready for cricket match but suddenly they think that they don’t have enough equipment for playing a match then one of them uses a phrase called Apni Dukan which is used for buying products online by Amazon because they needed products in less duration without wasting time in markets. After that, they ordered products like Bat, Ball, Stumps, Gloves and many more products. Amazon has launched this advertisement into many tiers because it was gaining so much of popularity among big advertisement campaigns.
Earlier Pepsi owned the sponsorship of the Indian Premier League (IPL) for the 5 seasons but later Pepsi has given all the rights of sponsorship to VIVO and Now it is also known as the VIVO IPL. This is the best advertisement campaign that is maintaining the top position among the different ad campaigns. From this advertisement, VIVO promotes their mobile phones by promoting about the quality of selfies taken by the VIVO mobile phone.
Polycab is the famous electrical industry that makes household products such as switches, wires, fans, and switchgear. If the advertisement starts during the match of Gujarat Lions and Kolkata Knight Riders then it plays in Gujarati and Bengali language to promote which is based on IPL theme.
Goibibo has launched goContacts by which you can sync your phone contacts with goContacts and whenever your contact book a flight ticket then you will get Rs.50 on each booking. Deepika Padukone has done this advertisement in which she was telling about the goContacts feature of Goibibo.
Vodafone Zoo Zoo
Vodafone Zoo Zoo is one of the famous and oldest advertisement campaigns on IPL theme. In this advertisement, so many cartoons were there and from Vodafone, they had back up their phonebook and they also got the cricket alerts on their phones with the help of Vodafone.
Vodafone SuperNet is among the best advertisement that was used during Indian Premier League. In this advertisement, they had promoted how strong their network is. In this advertisement, two elderly couple were hanging out in Goa and then they use Google maps to know the different locations with the help of their fast network of Vodafone.
Parle has launched a product named Full Toss, for promoting this advertisement they came with marketing campaigns that are based on the IPL theme. In this advertisement, one boy was there who was eating Full Toss with other people and when he heard in the commentary about the hit by a full toss ball.
Cadbury is the world’s famous confectionery company that makes sweets and chocolates. Cadbury’s Shubh Aarambh campaign is one the of the famous advertisements campaign. In this advertisement, two people were there who supports different teams and were not ready to sit with each other. But after some time the boy changes his jersey and wear the same jersey as his friend has worn. This advertisement is made for the Indian festival and for those who have initiated something new in their life.
Jio has launched this advertisement in 2017 to promote the services of Jio. This advertisement was launched in order to promote the Jio Dhan Dhana Dhan offer that costs Rs.399 for three months which came with unlimited calls, 1 GB data per day and many more things. Jio Dhan Dhana Dhan IPL campaign aims to bring people together with the help of Cricket.
LG’s OLED TV
This is very famous ad campaign of LG that is based on the IPL theme. In this advertisement two people are watching Indian Premier League (IPL) on the new LG’s OLED TV. LG is the famous electronics company which is situated in South Korea. LG has launched this advertisement with the IPL team Kings XI Punjab. LG has also tweeted about the tie up with Kings XI Punjab and that tweet has got 7,752 like and 382 retweets.