ZEE5: Founders, Revenue, Business Model And Competitors

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About ZEE5

ZEE5, a video on demand website a subsidiary of Zee Entertainment Enterprises Limited (ZEEL). The online video streaming Over The Top(OTT) platform, ZEE5 brings in the advantage of the language of your comfort with 12 featured and navigational languages.

The website includes original features, live TV, lifestyle shows, catch up TV, exclusive short series, children’s programmes, catch up TV and acclaimed plays, providing unlimited entertainment to the users in their respective language. ZEE5 also launched a mobile-friendly app for the users.

Exclusively for viewers!

ZEE5 offers an array of content, with 90+ live TV channels and 1.25 lac+ plus hours of viewing across the nation. Providing the site with English, Hindi, Tamil, Telugu, Malayalam and many other languages video content for OTT viewers. It got a selection of Bollywood and other language movies for an avid cinema connoisseur. The website offers a comfortable and user-friendly experience highly evolved video streaming technology at terrific speed sounding crystal clear.

The OTT platform also got a seamless Video playback with intelligent content search and recommendation; it also provides an option to choose the video quality and much more like no other VOD sites.

Foundation & Founders

ZEE5 is launched on 14 February 2018, Mumbai as it headquarters by Subhash Chandra (CEO), his son Punit Goenka and Rohit Gandhi.

ZEEL is owned by Essel Group, an Indian conglomerate company headed by Subhash Chandra who also serves as a Member of Parliament, Rajya Sabha.

ZEE5 brings the multilingual video content to the South Asian diaspora and across the globe. The digital entertainment platform ZEE5 gone LIVE in 190+ countries globally offering both On-Demand and Live TV across devices. The behemoth organization intends to win the India peg completely for Indian content being the unequivocal go-to destination for South Asians and beyond using robust technology.

ZEE5 Features

  • The digital and media entertainment company got outstanding access despite low mobile connectivity.
  • A Progressive Web App (PWA) is available when there is an interruption in the providing of signal and limited phone storage capacity.
  • The content can be saved and accessed anytime connected to the proper net connection.
  • In SDcard the content can be stored in the process of saving the phone memory space.
  • One of the best features avail is its excellent Voice Search Option.
  • A user can set a reminder for their favorite shows or movies.

Business Model

ZEE5 works on the following Revenue model.

The introductory price for its consumers starts from Rs 49 for one month in their languages and all access pack for Rs 99 per month. The 1-year subscription for the regional language is Rs 499, and all access channel is for Rs 999.

Revenue

The total revenue has grown by Rs 1,210.6 crore. The company’s ad revenue was driven by the potential demand across key categories for TV advertising and digital service due to the contribution of ZEE5’s advertising revenue. The growth has increased the networks market share over the last few quarters.

As per the reports the total subscription revenue grew by 21.3% to Rs 608.2 crore.

Competitors

International platforms like Amazon Prime and Netflix remains the tough contenders to the ZEE5 sites. But still, it continued as a No.2 platform in India with the high-quality video content and amazing features added to it.

ZEE5 currently has 41.3 million monthly users and video views grown up to 340% and became the fastest growing entertainment site in the country. The company airs some of the popular series like Kallichirippu a Tamil series and Karenjit Kaur- The Untold Story of Sunny Leone, a biographical webseries on actress Sunny Leone