“Shot on” has become the latest trend in smartphone marketing. The latest example is smartphone brand OnePlus; the brand has just partnered with streaming platform Netflix for a ‘Shot On’ campaign – through this association, Netflix has released a couple of posters for the second season of its hit series Sacred Games. The posters are Shot on OnePlus 7 Pro”, the smartphone brand’s upcoming model.
OnePlus, along with National Geographic, is also about to start a special photography series in a magazine supplement shot on a smartphone. The special issue, titled ‘Inspired by Nature’, will be released with the July edition of the National Geographic Magazine – it will feature images of North America, all captured on the brand’s smartphone.