India Vs Pakistan world cup match is to be played on 16th June but the broadcasters have already started an Ad War. Adverts created from both ends of the border to build up hype for the World Cup clash between the two neighbours has stooped to a new low.
Star Sports India Mauka Mauka
Made by advertising agency Ogilvy India, this ad is extension of the previous ‘Patake kab phodenge’ campaign. The new ad features the grown up son being wished by a Bangladeshi fan for the upcoming Indo-Pak game. As the Pakistani fan remembers his father’s words on how one must keep trying and should never give up, the more boisterous Indian fan interjects with a one liner ‘maine aisa kab kaha’ (I never said this), implying that India is actually the ‘father’ out of which both the countries — Pakistan and Bangladesh — have been carved out.
However, while a section of fans love the Father’s Day twist to the ad, many users on social media platforms have also openly expressed their displeasure over its tone which goes against the spirit of the game.
Abhinandan Ad from Pakistan
Mimicking the video released of Wing Commander Abhinandan Varthaman by Pakistani military after he was captured a day after the Balakot airstrike, the ad by Pakistan’s Jazz TV shows a model made to look like the IAF officer with his trademark moustache in a Blue Jersey answering questions on camera.
The ad from Pakistan is getting flak from the audience not only in India but from Pakistan also. Apart from bringing in bad taste and mocking the sensitive issue of diplomatic tensions that had arisen between the countries over the capture, the ad also has racist overtones as it shows Abhinandan’s face blackened to show his dark complexion.