Top A/B Testing Tools For Marketers


A/B testing is a method of testing two versions of a website or app and measuring how users respond to them. It’s a great way to improve your marketing strategy by determining which version works best and which needs improvement. However, there are many A/B testing tools available in the market today that make it easy for marketers without worrying about coding or technical skills.

A/B testing tools available for marketers

There are many A/B testing tools available for marketers. The choice is yours, but here’s a quick list of some of the most popular ones:


VWO is a tool that allows you to A/B test your website, emails, and social media campaigns. It’s a comprehensive platform with loads of features and integrations so that you can get the most out of it.

It has everything from email templates to popups, landing pages, and multiple channels at once – meaning it will cover all areas needed for testing different versions of your site or app.

Visual Website Optimizer is an A/B testing tool that allows you to test multiple elements on a page, including:

  • Landing pages
  • Email campaigns and landing pages
  • Social media posts and landing pages

Google Content Experiments

Google Content Experiments is a tool that allows you to test different versions of your page in different locations and on specific devices. It also enables you to test ads against these pages, which can be very helpful when optimizing conversion rate optimization (CRO).

This tool gives marketers the ability to A/B test their content with multiple variations of the same copy or image.


Optimizely is a free tool that can be used to run A/B testing on your website or app. It’s easy to set up, and it has a good support team.

This tool offers a free tier that gives you access to more than 200 pre-built experiments with over 1 million customers’ data points. It also has its own built-in analytics dashboard so you can see how your experiments are performing in real-time.

Google Tag Manager 

This tool allows you to manage multiple types of tags (e-commerce websites, social media retargeting campaigns) simultaneously by allowing users to create their own unique branded tag sets within the same container as other tags they’ve made previously without having those previous tags interfere with each other’s execution or performance metrics (i.e., user experience).


KISSmetrics is a tool to track and analyze customer behavior. It provides you with a comprehensive view of your website, including conversions, sessions, and revenue. You can use this platform to measure the effectiveness of your marketing campaigns or understand why people aren’t converting to your site.

KISSmetrics allows users to set up A/B tests directly from their dashboard without having to perform manual analysis tasks first (such as logging data). This makes it easy for anyone who wants access to these tools but doesn’t have much experience with analytics tools or wants more control over their testing plans.


Unbounce is a landing page builder that allows you to create beautiful, responsive HTML5-based landing pages in minutes. The tool is easy to use and integrates seamlessly with other tools such as Google Analytics, Salesforce, Mailchimp, and more. You can use the accessible version of Unbounce for up to 10 pages or one email template per month without any fees attached.


That’s it for this list of the best tools for A/B testing. We hope that these tools can help you create more effective campaigns and get better results from your efforts.


Please enter your comment!
Please enter your name here