Last week, Swiggy made its entry into the home chef space with the launch of new venture ‘Daily’. Launched as a separate app it will focus on providing customers with lunch and dinner, to begin with.
What is Swiggy Daily?
Swiggy Daily is a subscription-based service and will deliver food with order value ranging between Rs 50-150 without delivery fee.
“As we worked on various initiatives like Swiggy POP and SUPER to make food ordering more convenient and cost-effective, we realized that there is a growing demand for quality and affordable everyday meals. With a mix of organized vendors and home chefs, Swiggy Daily will cater to this latent demand for homestyle meals that are an affordable, long-term solution for our daily food needs,” Sriharsha Majesty, CEO of Swiggy said.
Daily will allow users to schedule their meals in advance or opt for a daily, weekly or monthly subscription.
The app will list over 30 options for every meal which will come from home chefs, tiffin service providers as well as select vendors of the company such as its private label brand Homely besides vendors such as Lunchly, Fig, iDabba and Caloriesmart.