Global streaming platform ZEE5 today announced that it has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets. This mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.
Commenting on the partnership, Archana Anand, Chief Business Officer, ZEE5 Global said, “Driving more meaningful conversations with our audiences across markets is a key part of our agenda for the year, and how well we can engage them through our communication will play a critical role in that. We needed to work with a partner who could bring in strong creative ideas that lend themselves well to localization, and that are backed by strategic insights, and Lowe Lintas brings that to the table. We’re happy to have them on board as our creative partners in this next phase of ZEE5’s growth.”
“It’s a pleasure to further our ZEE network partnership with ZEE5”, says Anaheeta Goenka, President, Lowe Lintas. “We are working closely with their truly entrepreneurial and driven team to launch ZEE5 globally. An interesting challenge as we needed a global positioning yet something that travels across geographies and mindsets and is yet deeply culturally connecting to the content.
“Extreme Emotions” is what we serve for any viewer of our content wherever they may be in the world. The idea travels culturally and deeply connects to everyone.”