With the aim to walk 100 crore steps in 1 month a campaign #WalkPeChal – Mission Moon was initiated by Reliance Nippon Life Insurance. Impossible as it may seem, they wanted to get all the support that they could and reached out on Twitter. reliancesmartmoney.com being the first to always #makeasmartmove, joined in on the campaign and extended their support.
As part of the campaign for every 3500 steps taken, Nippon Life Insurance will donate a Rupee towards the welfare of underprivileged mothers and children and are already halfway there.
With brands collaborating for the greater good, the finish line does not seem so far.