This Independence Day, India’s leading auto-tech platform initiates a campaign to educate the audience the true meaning of freedom, long-lost in this country.
Having executed hugely viral campaigns for various cultural and social events in India including Independence Day in the past, the benchmark for Truebil, India’s leading auto-tech company was pretty much set. It was to create something unique, something never done before. Something, that was sure to garner attention from the audience. While of course, amidst this they made sure that whatever they create was relevant to their brand in some way.
At Truebil, they believe occasions such as Independence Day, isn’t just about spreading brand awareness but also about driving a strong positive message to educate the audience. With everything that is going on in the country, the meaning of freedom has truly been lost. In a bid to address the same, Truebil initiated a campaign to make people truly rethink the meaning of freedom again. Truebil’s big idea was quite simple: Making Independence Day an occasion to celebrate Free India.
The freedom in this country is most abused on the streets. The very own streets that are named after our brave freedom fighters who sacrificed their lives to gift freedom to this country. Truebil’s campaign #TrueFreedom is conceptualized in a manner that make viewers understand that somewhere honouring the freedom fighters, and their sacrifices begins with honouring the streets.
Sharing an insight into this campaign, Shubh Bansal, Co-Founder, Truebil remarked, “Often as marketers we forget the true essence of an important occasion such as Independence Day. But with this campaign we ensured the true essence and values of freedom and independence was effectively portrayed through our film, driving a strong social message.”
The entire campaign is executed in house with a creative team of 4-5 members, right from the conceptualization, and its execution, within a weeks’ time with a tight budget in hand. With this campaign in action, Truebil demonstrates how it is learning to ace the art of branded content films.
Rapid technological adoption has been the backbone of Truebil’s massive growth. Truebil, India’s leading auto tech company has managed to achieve precious insights on rapidly changing consumer preferences and consequent increase in demand for used cars in recent years. The company leverages this information gathered to build state-of-the-art machine learning algorithms. Following a seamlessly integrated online and offline model, Truebil has developed proprietary tech-enabled evaluation mechanisms such as Recommendation System for personalized user experience, TruePrice to predict the accurate selling price, Procurement Score to determine the right procurement price, and Dynamic Pricing to change the price based on a car’s demand in the market. And TrueScore, Truebil’s super-efficient rating meter. The comprehensive measure gives the customer a fair idea of the condition of the used car. It takes into account several factors like the brand, age, price, mileage, history, etc.and provides a numeric index on the scale of 0-5. Every used car on sale on the Truebil site is given a rating between 0 and 5, which helps a customer to take the right decision. The higher the index, the better the car.