What is Chat Marketing?
Digital marketing is not just to reach the desired audience and make them aware of your products. Today it has reached a point where each and every step of a customer has been analyzed to create a perfect sale funnel and chat marketing has become the next frontier for that.
Chat marketing is an approach to indulge with customers in a one-on-one conversation either by chatbots or human and obtaining the required information and inputs for the desired products and services the customer is looking for and providing the required solution.
Outlets for Chat Marketing
Chat Marketing can be implemented at the various venues starting from your website to social network pages, for example, chat rooms, forums, instant messenger services. Although chat rooms are still used on the Internet, other forms of communication have become more common.
The data shows that most of the customers likely to abandon their online purchase if they can’t find a quick answer to their question and More than 90 percent of first-time website visitors are not ready to buy any product due to lack of communication and trust as they are visiting for the first time. That’s why a personalized conversation strikes deep into the customer’s mind and can convert your website visitor into customers.
Use Live Chat as a Marketing Tool
Live chat is one of the most successful media to implement chat marketing. Live chat allows you to pull down the drop out rate of your website by talking to your website visitors at their peak point of interest. Depending on your goals, users may or may not flow through your funnel as you’d like that’s why make sense for businesses to build sophisticated conversion paths to guide the visitors.
24*7 Customer Support
Happy customers stick around, which leads to more business opportunities for you and a chance to improve customer satisfaction. 44% of online consumers say that having a question answered by a live person while making an online purchase is one of the most important features a website can offer.
Answering customer questions online, so they don’t have to pick up the phone and engage in another step, creates less friction for the customer experience. Even if you’re not an e-commerce site where customers are making purchases online, live chat is a great strategy to open the lines of communication when it’s convenient for the customer.
Better customer experience
Customer experience is one of the most crucial decisive factors for visitors to make buying decisions. With increased purchasing power and competitive product qualities in the market, people have started looking for better experience and customer service. Chat marketing delivers the best-in-class experience to the customers.