Spotify has unveiled its Diwali (Indian festival of lights) campaign featuring actors Anil Kapoor and Ishaan Khattar and highlighting the importance of music in the lives of Indians.
The film titled ‘Homecoming’ and created by Leo Burnett India, features Anil Kapoor struggling to fix the fairy lights for Diwali and suddenly his son, played by Ishaan, is back home for holidays. He then passes the job of putting the lights around the house to him and celebrates it.
“Diwali is all about chores, family time, get-togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate,” said Amarjit Batra, Managing Director for Spotify India.
Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett said, “With 3 billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”