YouTube Working on TikTok like feature “Shorts”

YouTube Marketing

YouTube is looking to take on TikTok with its new feature named “Shorts”. This feature will allow you to create short-duration videos using audio files available in the Google content library.

Two years back nobody thought TikTok will be able to compete with these established social media platforms. To everyone’s surprise, TikTok became one of the most downloaded apps in 2019. Now all the top social media companies are trying to replicate what TikTok is doing on their platforms. For example, Instagram has been cloning a number of TikTok features, YouTube too now seems to be taking on the competition. Facebook too is said to be working on its own TikTok like feature – Lasso.

YouTube with more than 2 billion active users on the platform. The inside-app feature, Shorts, will leverage the licensed music owned by Google as it would be made available to the users as soundtracks for UGC videos.