23 Twitter Stats Every Marketer Must Know in 2022

twitter stats 2018

Online marketing is a data-driven business. We all need data while crafting a marketing strategy. It is important who is using a particular social network and what they’re looking for when they do are some key point marketers need to keep in mind while creating a social presence that creates engagement, brand awareness, and even sales.

twitter stats 2018

So here are some most important Twitter stats for social media marketers, so you can plan and execute a Twitter marketing plan that works for your brand.

Twitter users

Here are some stats about Twitter users and who they are so that you can make more refined decisions will engaging with them.

#1 330 Million Users

Twitter has about 330 million monthly active users and about a four percent increase over last year.

#2 Global Users

Twitter supports more than 40 international languages which allow users from around the world to access it in their own languages. That is why only 69 million of that 330 million monthly active users are located in the United States, while 261 million that is 71 percent are international. Twitter has 35 offices around the world.

#3 Age Group

36 percent of Twitter users are aged between 18 to 29 percent which is more than any other age group. Usage drops as age increases, with 22 percent of those aged 30 to 49 using the service, 18 percent of 50- to 64-year-olds, and just 6 percent of those aged 65 and up.

#4 Elite Audience

More than 28 percent of Twitter users are with a college degree use Twitter, compared to 24 percent of those with some college education and 14 percent of those with a high school diploma or less.

#5 Twitter Users have Highest Average Income

According to the reports Twitter users earn most related to other users on other social media platforms.

#6 Twitter users evenly split by gender

The same percentage of men and women use Twitter.

#7 Twitter users are more in Urban areas

More Urban people use Twitter than the rural and suburban areas. Twenty-two percent of city-dwellers use Twitter compared to 21 percent of suburbanites and 19 percent of rural people.

Twitter User Behaviour

#8 Twitter Users access the service on the go

More than 80 percent of Twitter users are using Twitter from their mobile apps and 93 percent of Twitter video views happen on mobile.

#9 Twitter users like to share their thoughts

It’s been some time since Twitter updated its official Tweets per day figure. The last update was three years ago when the company said that people send more than 500 million Tweets per day. Since then, the company has simply referred to “hundreds of millions” of Tweets per day.

#10 Twitter users are more curious

According to recent developer job postings, Twitter serves more than two billion search queries per day.

#11 Twitter Users are more loyal

Forty-two percent of Twitter users access the app every day, with another 24 using the network every week, for a combined total of 66 percent of users accessing the site at least weekly.

#12 Twitter Users are News Hungry

Seventy-four percent of Twitter users say they use the network to get their news, an increase of 15 percentage points from last year and also the top reason people visit Twitter is to “discover something new and interesting.”

#13 280 Characters are not enough

Last year Twitter has increased its character limit from 140 to 280 characters. Which also not seemed enough for most of the twitter users. More than 5 percents of tweets are coming in threads

#14 Twitter Lite Use is Increasing

Twitter Lite, a basic version of Twitter designed for use in developing countries with slower networks, launches 30 percent faster than the regular app, reduces data use by up to 70 percent, and takes up less than 3 MB on a device. Twitter announced in November 2017 that Tweets sent through Twitter Lite had increased 50 percent in the previous few months.

Twitter Business Statistics

Here are some Twitter stats related to businesses and how other businesses are already using Twitter d how individuals are using Twitter to interact with them.

#15 More Small and Medium Size Business are using Twitter

Ninety-three percent of people who follow small- and medium-sized business on Twitter plans to purchase from the SMBs they follow and 69 percent have already purchased from an SMB because of something they saw on the network.

#16 Platform for Customer Service

Eighty-five percent of small and medium business Twitter users say it’s important for businesses to provide customer service using the network.

#17 Twitter users will amplify your message

One-third of users who follow an SMB have Retweeted a business Tweet. Eighty-three percent of people who Tweeted at an SMB and got a response came away feeling better about that business.

#18 Live Streaming on Twitter is big hit

Twitter users have live-streamed 96 million hours of live user-generated content in 3rd quarter of 2017 via Periscope. Twitter live-streamed more than 830 events, almost three-quarters of them to a global audience.

Twitter advertising statistics

Here’s the data you need to know while planning your next Twitter ad campaigns.

#19 Twitter Ad ROI is increasing

Cost per engagement declined by 54 percent year-over-year in Q3 2017, according to the company’s latest quarterly report.

#20 Twitter users like to engage with businesses

Twitter’s own numbers show that overall ad engagements increased 99 percent year-over-year in the 3rd quarter of 2017, “driven by a continuing mix shift toward video ad impressions as well as higher CTR rates across all ad formats on a like-for-like basis.”

#21 Video Content is Growing

More and more marketers are planning to increase their video ad spend on Twitter in the next 12 months. Video ad spending on Twitter will surpass Instagram in 2018.

#22 Video gets more retweets

Tweets with videos are six times more likely to be retweeted than tweets with photos, and three times more likely to be retweeted than tweets with GIFs. GIFs are twice as likely to be Retweeted as photos.

#23 Twitter can influence buying decisions

Twitter claims that 41 percent of people on Twitter purchased products after exposure to an ad in the last 30 days.


So, these are some interesting Twitter stats you need to be aware to create a Twitter marketing strategy that gets your business in front of new users, maximizes response to your organic and paid Tweets, and increases engagement with the Twitter users who matter most to your brand.


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