4pm This startup 4PM BAR is making the millenials go crazy with its spirulina based chocolate bar


Fast food is one of the world’s fastest-growing food types and over the years, food habits have also changed. Instead of dal-sabzi, people prefer to eat pizzas, burgers or spicy chicken in food outlets. Complex carbs have been replaced by refined foods and oil. Water intake has been replaced by beverages rich in sugar and chemicals. People are eating fewer cereals, replacing them with more fat and snacks,” says Ritika Majumdar, head, Nutrition Department, Max Hospital.

Higher consumption of alcohol and aerated beverages is another major factor in obesity.

Proteins, considered the body’s building block and a repair agent, should be consumed at about 1 gm/kg of a person’s weight. Indians consume excess starch and fat but less protein. “Around 50-60 percent of vegetarians and 10 percent of non-vegetarian patients coming to us for dietary counseling have a protein deficiency. They are aged 25-47. About 40 percent of patients suffer from a deficiency of micronutrients such as potassium, zinc, iron, magnesium, and vitamins.

A consumer survey conducted by Indian Market Research Bureau (IMRB) across seven major cities says that nine out of 10 Indians consume less than adequate proteins daily. It added 91 percent of vegetarians and 85 percent of non-vegetarians were found deficient. Protein intake of 88 percent people was less than the ideal amount, indicating a huge gap in protein requirements and consumption for each individual.

A regular day at a corporate includes the usual setting, the usual schedules, the deadlines, and the food! Organization, coordination, and repetition are the major iterations a person follows throughout the day.

And in concern with the food, well –  Isn’t it true that most of the time, those 10-minute short breaks, and the coffee table roundabouts are an excuse to have conversations over some happening gossip or possibly a new colleague or even a new strategy the company might be introducing. And those long boardroom meetings that never seem to be coming to an end! Do you ever wonder what you feast on during those “extremely important” pauses? Yes, they might be unimportant for the time being, but they sure pose a threat to your health in the long term.

Unhealthy eating habits and binging on those yummy-but-oh-not-so-healthy food has become a routine either by choice or a compulsion. Choice of stuffing your tummy with what it likes, choice of choosing indulgence over boredom, choice of taste over nutrition. Isn’t it very likely for an individual to choose his rebellious tongue over his always bearing-with-it-all stomach? As far as the choice or compulsion arena goes, there are many out there who aren’t bound by the urge, but rather enforced under the given circumstances.

As the easiest option, indulging on street food or ordering something in the office seems quite handy and convenient. And for obvious reasons, having home cooked/healthy food is not possible all the time, anytime and everywhere. As everything has its consequences, continuously consuming such foods lead to health deprivation, heart stroke and obviously, obesity.

In today’s fast-paced world, people who are in corporates are so engrossed in their daily schedules that they hardly find time for themselves. Busy schedules, heavy workload and mental pressure accumulated together lead to unhealthy and untimely food habits. These unhealthy dietary habits ultimately lead to health issues and reduced life expectancy.

Sensing the results of such unhealthy binging, the need to form something that satisfies the taste buds as well as is healthy and nutritious arises. Thus, came to life the 4pm bars-made from all the natural, revitalizing and nutrient-dense food required to keep you healthy and strong. The key element of 4pm bar being Spirulina. Born from the core of the corporate world, 4pm bars were formulated keeping in mind the corporate lifestyle of gorging on unhealthy snacks and junk food as the practice for when the stomach craves for something to eat around evening.

Why should you choose 4pm bar over other nutrition bars?

Identified as the most nutritious edible on the planet, spirulina is rich in proteins, vitamins, iron and much more. One spoonful of spirulina contains the nutrition amount equal to that found in 3kgs of assorted fruits and vegetables. It origins back to the epitome of the food chain. Spirulina is the oldest form of life on earth. It is a unicellular(single-cell) organism enriched with all the nutrients necessary for sustaining a life. It is an excellent source of:

  • 8 essential amino acids
  • Beta-carotene
  • Iron
  • Gamma-linoleic acids and many more.

The healthcare virtues of spirulina are:

  • Helps in diabetes
  • Relieves allergies
  • Anti-cancer
  • Provides eye health
  • Anti-aging
  • Purifies liver
  • Is great for cardiovascular and brain health

Henceforth, spirulina can be said as a cure too! And that is why spirulina is the main ingredient of the 4pm bars.

Formulated without any preservatives, 4pm bars are absolutely safe, handy, compact and have the luscious taste of chocolate to flavor your cravings.

They can be used as a solution to hunger pangs, rescuer to critical food situations such as trekking, sports, post-gym and even as a savior to your counter-boredom indulgences.

4pm bar is the one-for-all solution to each of these wants. It is a power packed subsistence to your fast-paced lifestyle where nutrition – the most important necessity of a diet, is being neglected considerably.

Important key features of 4PM BAR

  • High nutrition value
  • Made from all-natural products
  • Rich source of proteins, vitamins, omega-3 and calcium
  • Great alternative to unhealthy foods
  • Satiates hunger
  • Appetizing!

Apart from spirulina-the superfood, made with the goodness of oats and cashews and using only natural sugars, 4pm bar has everything required to give you a nutrient rich experience along with a delish to your taste buds. In addition to the goodness, it is loaded with luscious dark chocolate to compliment the nutritious value.

Product evolution

4PM bar

4PM bar2

Where can one buy from?

We are present in many retail stores offline and are marketing the product via Online and institutional focussed on corporate employees. We are also doing online crowdfunding to validate our idea, access early adopters and to spread a word about 4pm bar to the masses. We are in need of 30 lakhs and through Catapooolt we wish to raise 3 lakhs  for commercial production of product with the new design as a proper product launch. Backers will get perks as our products before market launch and individual thank you note. So, there you are, taste complimenting health, and easily available! Go on, have your fill without bothering about the consequences with these bars. Let your body love you back! If you love 4pm Bars ,buy them now at www.catapooolt.com/4pmbar




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