Your website’s loading speed plays a crucial role in getting organic traffic and decreasing bounce rate of your website. So to check the loading time of your website and or faster and better digital experiences, AdWords has announced rolling out the mobile Speed Scorecard and Impact Calculator.
What is Speed ScoreCard?
It is a convenient tool that allows users to compare mobile speed with other companies’. It shows the speeds of thousands of sites from 12 countries across the globe. It’s powered by Chrome User Experience Report, the largest database of real-user latency data for how Chrome users experience popular destinations on the web. Like shown below.
What is Impact Calculator?
Impact calculator tells the website owner’s the estimate of revenue impact that could result from improving the speed of a mobile site. As we know even for every one-second delay in page load time, conversions fall by up to 20%. This tool will be really helpful for retailer and e-commerce businesses.
Adwords is soon going to launch few more very important metrics like “Landing Pages” where you will be able which URLs in your account are mobile-friendly, which ones drive the most sales, and which ones may require your attention. Also, the user’s will soon able to start processing click measurement requests in the background so that users’ customers won’t have to wait quite as long for landing pages to load.