A&O Realty, one of Mumbai’s leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its mandate to Fruitbowl Digital after a competitive multi-agency pitch which included two undisclosed finalists.
The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, for existing and upcoming projects across Mumbai, including f.Residences Ghatkopar, f.Residences Malad, Bellevue, Palazzio, Excellenté and Eminenté.
Commenting on the association, Rahul Patel, Director, A&O Realty said, “When they came to us, they brought some ideas that we had never even thought of, and the confidence to execute the ones that we already had in mind. Their fresh perspective towards what real estate communication can be is definitely helping us stand out in an industry where the competition is never sparse.”
“We want to have conversations beyond elevation, carpet size, and cost per square foot. We want future home-owners to see, imagine, and live the experiences that the brand promises and delivers time and again,” says, Dedeepya Reddy, Co-Founder, Fruitbowl Digital. “The average Indian homebuyer has evolved. In our current world of communication clutter, you can’t sell to them; you have to grab their attention. In the time that you read this article, at least 2 more real estate ads will have found a space in Mumbai. Our city is plastered with them but how many do you really remember?”
About Fruitbowl Digital:
In 2010, Fruitbowl was co-founded by Faisal Amin and Dedeepya Reddy. The company is a creative digital marketing agency of the freshest minds brought together to conjure the most creative effective solutions to all the brand challenges. Fruitbowl has successfully served more than 300 accounts which include national giants like Reliance Energy, Mumbai Metro, Adamantino, Hilton, TATA, Vadilal, Zodiac, BMW, Saint Gobain, Sansui, and more.
About A&O Realty:
With its core beliefs, A&O Realty is best suited to leverage the recent regulatory changes in the industry and establish itself as one of the developers who will provide whatever it promises, to all its stakeholders. Having constructed and delivered 4 million square feet over 32 completed projects, A&O Realty has now set its sight on creating an organization that will transform the way customers perceive and experience real estate. In order to create this enterprise, A&O Realty has embarked on a transformation journey wherein the focus is to build a consumer centric organization. This journey will entail a redesign of all its functions, processes, structures, technology, culture and performance metrics.
