The festival of holi is extremely important for brands and video marketing agencies. Through innovative creatives and storytelling, brands try to align their products to human emotions for delivering successful holi ad campaigns.
Many of the holi ad campaigns are not product-centric, but take a humane approach so that the brand becomes relatable to the audience by addressing social issues that take place during holi. Many holi ad campaigns have helped brands to position themselves and build strong associations with catchy taglines.
- Rang Laaye Sang- Surf Excel
Surf Excel has never failed to surprise us with unique holi ad campaigns. This time the campaign ‘rang laaye sang’ talks about communal unity and how India is tied together by colour of oneness.
The ad shows how a Hindu girl ensures her Muslim friend can attend his prayers by letting the neighbours throw colours at her.
Although the ad brought a beautiful emotion, it still sparked controversies amongst the audience.
- Bura Na Khelo- FBB
Many women face assault and harassment during the festival of Holi. The festival of happiness becomes coercion that threatens their safety.
The thought-provoking Holi ad campaign allows women to stop this practice and question the acts that occur under the garb of ‘bura na mano holi hai.’
- Vibrance of India- Oppo
The mobile phone brand, Oppo showed an aesthetically pleasing holi ad campaign. The video campaign aligned the product’s USP of high camera quality to capture the colourful vibrance of India.
When every corner of the country becomes beautiful with colours, Oppo phones’ cameras help to capture them.
- Sau Rang- MP Tourism
The ad campaign of Madhya Pradesh Tourism propagated the umbrella concept of Incredible India. It targeted tourists to come to Madhya Pradesh and experience the colours of Holi festivities.
- Rang Anek Pehchaan Ek- Indian Oil
Every colour has its own meaning. Colours are subjective to cultures and emotions. India is diverse in colours of religions and cultures, each having its own unique shades.
The ad campaign of Indian Oil gives the messaging of unity in diversity by showing that all colours of the country are bound by one national identity.