[Case Study] VitaminHaat: Founder and Business Model


About VitaminHaat

VitaminHaat.com is an Indian online platform for Food, Health and Ayurvedic Supplements and health devices in the Healthcare industry. The company was founded by Sanjay Kumar and Varsha Kumar in 2015-16. VitaminHaat has its smartphone application for Android. VitaminHaat is a venture of Varion Foodsciences Pvt. Ltd. subsidiary of Varion Lifesciences Pvt. Ltd, a privately held company for last 14 years and awarded with several certifications like ISO 9001, ISO 22000, HACCP, Kosher, Halal and best-performing exporters of organic health supplement from India.


VitaminHaat Founders:

Sanjay Kumar:

Sanjay Kumar went to prestigious Lucknow University for his Bachelor’s degree in Chemistry and Botany and did his MBA from Symbiosis University, Pune for his business studies. He worked at the various prestigious organization for the promotion of exports from India like Pharmexcil previously known as Chemexcil, & FIEO, Plethico Pharmaceuticals owners of Natrol, USA developing the US business and operations. Sanjay Kumar is also the founder of famous company Varion Lifesciences Pvt. Ltd, which is awarded the best-performing exporters from India.

Varsha Kumar:

Varsha Kumar has graduated from the prestigious University of Pune done her bachelor’s degree in Botany and completed her MBA in Finance and Human Resources Development from Pune University. She is also a qualified CS.

She has been instrumental in running various government-run companies and Food chemicals and preservatives organizations like Ganesh Benzoplast Ltd, before switching onto run Varion Lifesciences Pvt Ltd and its operations.

The Idea of VitaminHaat

Sanjay Kumar always wanted to do something in the Healthcare industry. As he noticed that the Health sector was known to be one of the most unorganized sectors and availing good quality health products was an extreme pain-point in India. [He got in touch with Varsha Kumar and shared the idea with him.] Then they get together and started Varion Foodsciences Pvt. Ltd., the parent company of VitaminHaat.

VitaminHaat Business Model:

VitaminHaat, in a nutshell, is an e-commerce store that aims to be a one-stop shop for all the health and fitness related products. They follow a traditional retail model, wherein, they stock most of the items that a consumer sees on display, and one can place their orders online. VitaminHaat manages their logistics through third-party vendors like Blue Dart, DTDC, TCI-Exp, FedEx and Indian Post, and many others.

Now they claim to deliver within 24-hours service for few select premium customers.

VitaminHaat Acquisitions:

On Aug 2016 Vitaminhaat aka Varion Food Sciences Pvt Ltd acquired land in MIDC, Maharashtra for an undisclosed amount for the health supplements manufacturing facility. The vision behind own manufacturing was to have complete control over the sourcing of genuine raw materials from growers to encapsulation and final packing in ISO 22000, HACCP, GMP certified facility of supplements and ayurvedic medicines to cater to the Indian market and US & European markets meeting stringent requirements.



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