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Pinterest is introducing a new tool which will enable advertisers to create Pin ad campaigns from their mobile device, with streamlined targeting options to simplify the process.
Last year the company have added a suite of self-serve tools to make it easier for businesses of all sizes to reach Pinners and measure the effectiveness of their campaigns. Now, with the ease of Mobile Ad Tools, businesses get simplified ad creation with consolidated targeting options, taking the guesswork out of setting up Promoted Pins.
Using Mobile Ad Tools, companies can build brand awareness and drive performance while reaching new customers without going over budget.
How to create Pinterest Ad with Mobile
Businesses start advertising on mobile by choosing a Pin from their business profile and then selecting from automated or custom targeting options. After choosing Pins and targeting options, they can pick the duration and daily budget of the campaign, complete billing information and then publish the ad — all from a mobile device.
A few of the features within the mobile ad tools include adjusting budgets and targeting, pausing an ad, editing the URL destination and the campaign name. Other metrics available in Mobile Ad Tools include advertising spend, remaining campaign duration, impressions, clicks, click-through rate and saves.
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