YouTube marketing strategy should start with tracking every relevant factor to your videos.
When you start a YouTube channel, you think about everything from video quality and audio quality to the type of software you are using.
When your channel is not picking up, there is a severe need to analyze the reach of your YouTube audience and its preferences. When you think of YouTube Videos, you never consider the statistics about the videos and channel. The industry in which you are making videos does not matter. The competition is fierce in the market with the boom of the internet. To keep ahead of others, you need to be up to date with the analysis of each video.
When you are using YouTube to expand your business, YouTube analytics can be the tool to know the nerve of your audience. With the help of analytics, you will get to know what is working for your videos and what is not working.
The YouTube metrics will give an in-depth idea of the mood of your audience. You don’t have to sink in the sea of metrics and data to analyze your performance on YouTube, but you just have to be a bit smart about the metrics.
Let us try to find out the important YouTube metrics that actually matter to your YouTube Channel.
Important Analytics Metrics of YouTube:
- Watch Time of Videos
- Average Percentage Viewed
- Average View Duration
- Retention of the Audience
- Engagement
- Impression Click Through Rate
- Unique Viewers
- Re-watches
- Playlist Engagement
- Count of Subscribers
- Graph of Subscribers over a period of Time
- Traffic Sources
- Target Keywords
Analytics Tools for YouTube:
To grow a new YouTube channel can be a daunting task for new YouTubers. It is highly advisable to use some useful tools and extensions to grow your YouTube channel.
There are a number of tools and extensions available for the budding and established YouTube users which can be highly useful to them if used properly.
- VidIQ Vision
- TubeBuddy
- RivalIQ
- BrandMaxima
- Social Blade
VidIQ Vision
VidIQ vision is one of the best YouTube analytics tools, which provides many features in its free version. It is an analytics add-on tool that optimizes the statistics for your videos.
Users can easily understand the statistics with this analytics add-on tool. Users can have an idea about subscriber growth and target keywords with this.
Once you install this add-on tool on the Chrome extension segment, you will be able to track the number of views, the number of subscribers, and many more YouTube metrics required to keep track of your YouTube channel growth.
The tool comes in free and paid versions. The paid version is $7.50 per month, providing more insights into the YouTube metrics and more elaborated SEO optimization.
It also provides keywords with low competition with a high engagement rate. The suggested keywords from the VidIQ Vision can rank up your videos and channel in the algorithm of YouTube Search Engine.
BrandMaxima
BrandMaxima is one of the leading analytics tools available online. It is an excellent tool for content creators and digital marketing agencies to get any information about YouTube Videos.
With channel analytics, you will be able to keep track of your estimated revenue, the rank of the channel, the total number of views, and many more metrics in one place.
The video analytics will help track the performance of your uploaded videos with total time and the total number of views metrics.
It will also show the performance of your channel and videos across different social media platforms.
You can find the relevant tag for the title, description, and thumbnail of your YouTube Videos.
Social Blade:
Social Blade is a great tool to monitor the performance of your channel on social media platforms. Social Blade provides a hassle-free environment to navigate through various metrics of YouTube analytics for users.
Social blade provides an easy to deduce interpretation for its users, and it does not require any technical know-how from the user end. It has lots of free features for its users. It is highly beneficial for small YouTube Channel users.
You can also keep track of the performance of your competitor’s channel growth with the Social Blade. Social Blade also promotes channels on its YouTube channel with minimum charges to encourage small YouTubers.
TubeBuddy
TubeBuddy is an extension used on Chrome browser. There are millions of users of this chrome extension. It has been a great YouTube marketing tool for YouTubers trying to make an impact with their quality content. This chrome extension is a fantastic analytics tool to capture fundamental insights into the performance of your channel and video growth.
You can do and track so many things with this extension. It helps you curate the creative and engaging thumbnails for your videos. This extension streamlines the whole process of monitoring the growth of YouTube videos and channels.
TubeBuddy is a valuable extension to small YouTubers as well as digital marketing agencies. Digital marketing agencies can keep track of the performance of their clients’ growth on YouTube.
RivalIQ:
Rival IQ is a great tool to analyze the data to ensure search of relevant keywords for your videos to keep them up in the algorithm of YouTube. It can also keep track of your competitors’ progress on YouTube. You can monitor your growth and content creation strategy with detailed-insights of your videos and channel.
It gives detailed analysis of your subscribers’ demographics and their preferences. It helps you to automate the important reports directly to your emails.
