Google Adwords has gone through lots of changes since its inception 18 years ago. Google Adwords was launched with a goal to make it easier for people to connect online with businesses. Advertising on Google has evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through analytics.
Why Google Ads
The Google has rebranded its Google Adwords and also introduced a new campaign type in Google Ads that makes it easier than ever to get started with online advertising For small businesses specifically.
Google has also announced that they will introduce more new campaign types at Google Marketing Live which will held on July 10.
Other new tools are Google Marketing Platform, and Google Ad Manager
Google Marketing Platform
Google is enabling stronger collaboration for enterprise marketing teams by unifying the DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand named Google Marketing Platform.
The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place and also helps them achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing.
Google Ad Manager
Google Ad Manager is the unified way for publishers to monetize their content. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why Google brings together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.