Google Announces Launch Of ‘Google Shopping’ For Indians


Good news to all the Google fans and shopping sprees in India! Google unveils the official launch of ‘Google Shopping’ in India.

Google with the launch of the Shopping app is proving that it is no less than any e-shopping applications. The popular and most used search engine announced its launch of shopping app for the users to give out a new experience to them. Google now with the shopping experiences to the users kept its foot in the online shopping industry making everyone browse about more details. Looks like Google became an e-commerce aggregator by officially announcing the launch.

Google’s new search experience is designed and developed to offer various retailers on products through multiple categories. Go to the Google Shopping homepage from India where you can see a carousel of products by Google, who believes are relevant to the user. The unique factor of the Google Shopping is apart from currently trending products user can also geek at various top deals, categories and more products.

E-Shop till you drop!

Scroll down you can view and browse categories of your interests like phones, clothing, watches, favorite books and more. Now you can search the desired products in the search tab of Google Shopping.

From Big to Small Merchants you can explore every product available in the store and can compare prices with the other sellers’ products in the same tab before purchase. The shipping tab gives you an ability to filter out products based on brands.

While launching the Shopping feature and talking about the new experience, Surojit Chatterjee, VP-Product Management, Google said,

“More than 40 million Indians are coming online every year, and search is an integral part of their online journey. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier.”

From Amazon, Flipkart to local brands every product is made avail to the user without saying no to the customers wish to offer best and relevant products like no less than the other shopping zones.

Merchant Center, the place to upload store and product data for shopping ads to retailers, is observed to be available only in English. By adding more surprise to the exciting news about ‘Google Shopping’, Google India declared about making the zone available in Hindi as well. Another wow factor to this that the retailers can now use Merchant Center without paying a penny for ad campaigns.

Google India speaks about supporting the entire retail ecosystem from shopping sites and large retailers to small native shops providing the technology, tools, and scale to thrive in today’s economy [digital].

Google India currently shows prices from online merchants and plans to expand this to offline stores at a later stage. The Google Shopping experience is available on both desktop and mobile via an app called Progressive Web App(WPA).

Google declares that there’s no revenue share with the participating vendors, but they can use Product Listing Ads on Google search to advertise their products.

Google Lens, an image sharing mobile app is integrated with Google Shopping, so if a user clicks a product in the real world using the Google Lens will see suitable results that help you to find, purchase similar products.

Google with the new shopping experience thrives on increasing the number of users who make online purchases and also aims to bring India’s 58 million small-and-medium business online.

Google Shopping is no less than the other e-shopping zones. Many e-shopping zones races in the neck and neck competition striving hard to be number one and eventually tech giant Google also wants to show that it is no less than any popular e-kart and stomp its big feet in the shopping business.

So here’s a call to all the shopping sprees who wants to shop endlessly; grab the eye-popping and trending products at Google Shopping.

E-Shop till you drop!


Please enter your comment!
Please enter your name here