RC&M one of India’s largest experiential marketing solution providers has fetched a Gold and Bronze at the ACEF (Asian Customer Engagement Forum). The GREY RC&M team were honored at the award show held today at the Westin, Mumbai.
The agency won awards for two campaigns:
- GOLD for Duracell Durathon Mumbai ’18 in ‘Events & promotions – Best use of Emotional connect’ category &
- BRONZE for Total Lubes ‘Keep your engine Younger for Longer’ campaign in ‘BTL activation – Innovations’ category
Santosh Nair, Vice President, Business & Strategy, GREY RC&M, Mumbai said, “It is a proud moment for the entire GREY RC&M to be winning at ACEF. While with the Durathon Mumbai ’18 event we got families bonding and connecting well with the brand’s core proposition of longevity, Total Quartz focused on Retailers & mechanics by engaging them with innovative digital games to drive the technologically superior positioning of the brand”
About ACEF –
Founded in 2012-13, the ACEF program is organized by a team of professionals from India, Srilanka, and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in Asia, Australia & UAE. Their programs are focused on Customer Engagement Activities, Branding, Marketing, CSR, Rural Marketing, and are planned for India, Srilanka, GCC Continent.ACEF provides savvy convenience industry marketers with information critical for understanding their target consumers. ACEF Programs feature in-depth discussions into the increasingly important “engagement” aspect of connection.
About GREY group India:
GREY group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “GREY Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best-known companies: Procter & Gamble, GlaxoSmithKline, Volvo, Britannia, ITC, Ferrero, Saint Gobain, Dell, Adobe to name a few. GREY was named ADWEEK’s “Global Agency of the Year” and AD AGE’s “Agency of the Year” in 2014. In Asia, Grey Group covers 28 cities in 16 countries, which includes Bengaluru, Gurgaon, and Mumbai in India.
