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Hotstar case study

How Hotstar’s #KoiYaarNahiFar Campaign helped them reach 300+ million viewers during IPL

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Hotstar says it had 18.6 million concurrent viewers streaming the final between Chennai Super Kings and the Mumbai Indians. This was the second time...
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Amazon Prime Videos became the most watched OTT in Feb 2019.

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In the recent survey conducted by a market research and analysis company "Velocity MR" in top Indian metro cities including Delhi, Kolkata, Mumbai, Hyderabad, Bengaluru, Chennai,...

Hotstar To Launch The Slew Of Original Series With Applause Entertainment

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Hotstar, India’s largest streaming mobile entertainment platform owned by Star India has officially declared its first set of originals, under Hotstar Specials. The OTT...

Case Study on Yupp Tv : Live TV on your Mobile Phone

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Yupp Tv is an online content provider such as live TV, catch-up TV, and unlimited movies. Yupp TV allows viewers to consume globally over mobile, TV...

Hotstar- Entertainment On the Go (Case Study)

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Hotstar is an online entertainment platform which provides you 24/7 video streaming on the go.  It is owned by Star India which is already...
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