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Hotstar case study

How Hotstar’s #KoiYaarNahiFar Campaign helped them reach 300+ million viewers during IPL

Hotstar says it had 18.6 million concurrent viewers streaming the final between Chennai Super Kings and the Mumbai Indians. This was the...

Amazon Prime Videos became the most watched OTT in Feb 2019.

In the recent survey conducted by a market research and analysis company "Velocity MR" in top Indian metro cities including Delhi, Kolkata, Mumbai, Hyderabad,...

Hotstar To Launch The Slew Of Original Series With Applause Entertainment

Hotstar, India’s largest streaming mobile entertainment platform owned by Star India has officially declared its first set of originals, under Hotstar Specials....

Case Study on Yupp Tv : Live TV on your Mobile Phone

Yupp Tv is an online content provider such as live TV, catch-up TV, and unlimited movies. Yupp TV allows viewers to consume globally over mobile, TV...

Hotstar- Entertainment On the Go (Case Study)

Hotstar is an online entertainment platform which provides you 24/7 video streaming on the go.  It is owned by Star India which is already...