Introducing LinkedIn Marketing Labs: An On-Demand Learning Center

LinkedIn Marketing Labs

Are you a marketer, professional or brand looking for new ways to advertise on LinkedIn? If so, you are in luck because LinkedIn has just launched its new educational platform for people who want to learn how to advertise better on LinkedIn. This is an ‘on-demand’ learning centre that will allow professionals and brands to use tactics that will help them generate better results from their efforts on advertising.

The new tool, LinkedIn Marketing Labs, will help you get access to curated courses to help you understand how to utilise marketing tools on the platform to engage professionals efficiently.

LinkedIn Marketing Labs

With so many resources available online for marketers to improve their advertising strategies, it can get challenging to choose the right one. But in LinkedIn Marketing Labs, every course is careful curated by in-house experts who have been practising advertising on LinkedIn for a significant amount of time in various industries targeting different consumer base.

Each course is a step-by-step learning process, designed to boost your expertise in advertising on the professional platform. But why do you need this? According to LinkedIn, your business can drive five times more conversions using LinkedIn, and customers are more likely to convert when they see acquisition messages on the platform.

Since marketing is an ever-evolving field, it isn’t easy to keep up with the trends, and even the people who are comfortably on board with the basics can benefit from the advance practices explained in these courses. LinkedIn Marketing Labs can prove to be an exceptional resource to polish their advertising skills, especially for a marketing professional who continually needs to keep up with new strategies.

Users have access to the first six foundational courses covering every FAQ, doubts, and asks from customers, brands, and professionals. These courses include topics from how to start a campaign to build a robust strategy on LinkedIn. Here are the topics of courses that LinkedIn Marketing Labs is offering as initial courses:

  • Introduction to LinkedIn Ads
  • Using LinkedIn’s Ad Targeting
  • Reporting and Analytics for LinkedIn Ads
  • Building a Full-Funnel Content Marketing Strategy on LinkedIn
  • Using LinkedIn for Brand Awareness
  • Using LinkedIn for Lead Generation

How to Access LinkedIn Marketing Labs?

To access the new tool, you have to visit the LinkedIn Marketing Labs Hub. Form there, you can choose a topic of your choice based on your goal. Once you select your primary focus, the tool will present a number of courses, each suitable for different expertise levels. 

Each course has text and video to be more interactive with the user, which works better than a text-only document. Users have the flexibility to go at their own pace, and will be able to self assess their knowledge ant the end of each course. If you are interested in joining these courses, click here to visit LinkedIn Marketing Labs.


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