Kamdhenu Paints, one of India’s leading full-scale decorative paint company has rolled out a new Republic Day contest to celebrate Republic Day on 26th January. Through this campaign, Kamdhenu Paints is encouraging contestants to share the color they associate with the 4 pillars of the constitution: Equality, Fraternity, Justice and Liberty. Kamdhenu Paints is running the campaign from 20th Jan 2020 – 26th Jan 2020 on Facebook, Instagram, Twitter and LinkedIn.
Kamdhenu Paints has rolled out this contest within its larger #ShareYourColor campaign under which it has run campaigns like ‘Lohri Contest’, ‘Makar Sankranti and Pongal Contest’.
To participate in the contest, the contestants need to comment on all the posts of the series till 24th January and tag atleast 3 friends on each post. Contestants will have to post his/her comment using #ShareTheColorsofRepublicIndia in the comment section of the contest post.
The company has formed a dedicated jury team to select 3 lucky winners of the campaign. Kamdhenu Paints will award a gift voucher to each winning participant / author of the winning entry.
Timelines for the contest are:
- 20th January: Equality Contest Post
- 21st January: Liberty Contest Post
- 23rd January: Fraternity Contest Post
- 24th January: Justice Contest Post
- 26thJanuary: Republic Day Wishing Post
Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “Republic Day is a proud day for Indian citizens and is celebrated with a lot of zeal and enthusiasm across the country. At Kamdhenu Paints, we are extremely happy and proud for the opportunity to serve the nation by contributing to strengthening the infrastructure. Moment marketing is the way to go in the new decade as ad blindness grows and brands get comfortable with digital media. Our latest contest picks up on this trend with creatives to drive major customer engagement and build recall for Kamdhenu Paints.”