LinkedIn is adding three new features to Linkedin pages designed to facilitate more community engagement and form stronger relationships with followers.
Linkedin claims there are more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter.
These three new features include invite to follow, LinkedIn Live integration, and new posting options. Let’s discuss each feature in detail.
Invite to Follow
This feature is built to help pages increase their page followers. LinkedIn is giving page managers the ability to invite first-degree profile connections to follow their page. Individual users can opt out of these invites if they do not wish to receive them.
Live Straeming With Linkedin Pages
LinkedIn pages now have the ability to broadcast live streams, a feature that was previously only available for personal profiles. As per LinkedIn, live streams generate 7X more reactions and 24X more comments compared to standard video posts. Page managers can apply for access to this feature on the LinkedIn Live website.
Post as a Page or Member
A new toggle switch on the homepage will let users toggle between posting content as an individual or an organization. Previously, users would have to visit their page in order to publish a post as their page. Now, all posts can be published from the same place.
